Revolve Group Opens First Store Following Pop-Up Shop Success
Kristina Stidham
Revolve Group (RVLV), the next-generation fashion retailer for millennial and Gen Z consumers, last week announced the opening of its first ever permanent physical retail location in Aspen, Colorado. This decision follows the success of the REVOLVE and FWRD Pop-Up shopping experience that opened in …
Bridging High-Tech Efficiency With High-Touch Personalization: AI’s Role in Scaling Customer Service Excellence
Shashank Saxena
Imagine a time when walking into a store meant being greeted by an associate who knew your size, taste, budget and buying history. Instead of a generic “How can I help you?” they’d say, “How did you like your Hoka running shoes? Would you like …
West Marine Exec on CRM Marketing ROI: ‘Consider Both Quantity and Quality’
Joe Keenan
In episode 456 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Alok Jain, senior director of CRM, loyalty and marketing analytics at West Marine, the nation’s leading omnichannel provider in the marine aftermarket. Listen in as Jain discusses his career background in the loyalty space …
Where the Song-Beverly Credit Card Act Meets Internet Pixel Litigation
Harrison Brown
Retailers have had to contend with California’s Song-Beverly Credit Card Act since 1971. Among other things, this law set limits on what information retailers can and cannot collect at the point of sale. A 2011 decision by the California Supreme Court saw a wave of …
Evolving Your Account-Based Marketing Program [with on-demand webinar]
Roop
What has worked for account-based marketing programs in the past aren’t necessarily working today. Businesses and technology have evolved in recent years, so account-based marketing practices need to evolve as well. Here’s how… …
Honda Loyalty Exec on Keeping Customers Engaged During the Car Buying Journey
In episode 454 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Allison Ferguson, head of customer loyalty at Honda, a manufacturer of automobiles, motorcycles, and battery-powered equipment. Listen in as Ferguson discusses her role at Honda (0:50), what she enjoys about working in loyalty at …
NRF: Father’s Day Spending to Total $22.4B
Melissa Campanelli
Father’s Day spending is expected to reach $22.4 billion this year, according to an annual survey released today by the National Retail Federation (NRF) and Prosper Insights & Analytics. This is the second highest figure in the survey’s history and on par with last year’s …
Pressure Builds for New US Privacy Law as State Laws Pile Up
The American Privacy Rights Act (APRA) may establish a national comprehensive privacy law in the US. While that bill winds its way through Congress, facing revisions and uncertain passage, marketers must comply with an ever-growing list of state-level privacy laws from California, Texas, Florida, and …
