Report: One-Third of Americans Have Shopped at TikTok Shop Only 10 Months After Launch
Greg Zakowicz
E-commerce marketing company Omnisend surveyed 1,000 U.S. citizens and found that since TikTok Shop’s launch in the U.S. last September, 33 percent of Americans have already made a purchase on the platform. This meteoric rise can largely be attributed to Gen Z, as 56 percent …
Rite Aid Suffers Cybersecurity Breach, Millions of Customers’ Data Exposed
Kristina Stidham
Rite Aid announced this week it suffered a cybersecurity breach on June 6 and roughly 2 million customers’ information was stolen in the hack, reports Newsweek. The drug store chain said the hacker impersonated a company employee to access customer information from 2017 and 2018. …
Infographic Reveals Gift Card Program Best Practices
Joe Keenan
NAPCO Research recently produced a pair of comprehensive reports on the state of the digital gift card industries in the U.S. and Australian markets. These studies, produced in conjunction with Blackhawk Network, evaluate the purchaser and recipient experience for both digital and physical cards of …
The Future of Content Marketing: 5 Predictions
Roop
The second edition of “Epic Content Marketing” by Joe Pulizzi and Brian Piper inspired Oracle’s Chad S. White to share the five trends he thinks will drive the next 10 years of content marketing. …
Walmart+ is 50% Off Ahead of Prime Day Sale
Walmart is seeking to acquire more members for its premium loyalty program, Walmart+, with a 50 percent off deal for a year. The half-off deal lasts through July 18. The timing of the offer strategically leads up to Amazon.com’s Prime Day event, which is scheduled for July …
What Retailers Should Look for in Their PSPs With the Rise of Quantum Computing
Ralf Gladis
Quantum computers are perceived by the public as sophisticated computers designed to solve complex problems more rapidly than conventional computers. It’s thought that these types of computers can only be found in a handful of IT companies outside of universities. However, variations have been developed …
Saks to Acquire Neiman Marcus
The parent of Saks Fifth Avenue sealed a $2.65 billion deal to buy rival Neiman Marcus, according to people familiar with the matter, creating a powerhouse in luxury retailing that seeks to hang onto wealthy shoppers — all with a little help from Amazon.com. Amazon and …
e.l.f. First Beauty Brand to Sell Products on Roblox Via Virtual Kiosk
Beauty brand e.l.f. has expanded its partnership with virtual world and gaming platform Roblox to include real-world commerce, reports PYMNTS. In the new virtual kiosk within the e.l.f. Up! experience on Roblox, which is powered by Walmart, U.S. visitors can buy a Roblox-exclusive limited-edition physical …
Digital Marketing in 2030: Major Changes & How to Adapt [with on-demand webinar]
Big changes are coming over the next several years that will affect how digital marketers connect with and build strong relationships with their customers and prospects. …
