Interactive Emails: Use Cases & Considerations for CSS-Based Interactivity [with on-demand webinar]
Roop
Email interactivity brings common web and app experiences into the inbox. Here’s what’s possible, limitations to be aware of, and a showcase of great examples. …
The Intersection of Retail and Language
Viviana Bertinetto
The internet has made the world feel smaller by connecting people from all over the globe seamlessly. This accessibility has rapidly evolved the retail landscape beyond national borders, opening doors for retailers to increase their customer bases and global footprints. However, these opportunities do not …
How to Manage the Retail Crime Crisis
Olivia Robinson
No person should fear for their physical or psychological wellbeing at work. In the retail industry, however, this has become commonplace. Recent data shows that 88 percent of retailers have identified more aggressive and violent shoplifters compared to one year ago. In addition, in 2023, …
Spanx Founder Sara Blakely Launches High-Heeled Sneaker Brand Sneex
Marie Albiges
Sara Blakely, who founded the billion-dollar company Spanx over two decades ago, announced Tuesday the launch of Sneex, a hybrid luxury sneaker and high heel that goes for $395 to $595. Multiple news outlets reported that Blakely designed a shoe that “blends the style of …
From Omnichannel Onward
Christa Anz
Over the past few years, omnichannel experiences have emerged as a pivotal element of retailers’ customer journey strategies. Though the majority of retail purchasing still happens at store registers, online buying options continue to grow in popularity — and it’s happening quickly. Less than 25 …
Digital Channel Strategy: Strengths & Weaknesses of Email, SMS, & Push
Devising an effective cross-channel messaging strategy starts by understanding the strengths and weaknesses of every channel. Let’s look at email, SMS, and push. …
Checkout Challenged: Navigating the New Wave of Email Address Lawsuits in Massachusetts
Harrison Brown
The digital marketplace is facing a new legal challenge that could reshape the online checkout experience. Class-action lawsuits targeting the near-universal practice of asking for an email address during checkout online are on the rise. As we previously reported, the summer started with a wave …
The Challenges of Operating Retail Media Networks … And How Retailers Can Overcome Them
Nich Weinheimer
Beyond retail media giants like Amazon.com and Walmart, there’s a growing host of retailers that are still grappling with how to transform themselves into media entities. At the same time, the retail media teams inside these companies are being tasked to grow at 10, 20, …
How Geopolitical Forces Are Reshaping Global Supply Chain Strategies
Lilian Bories
In recent years, geopolitical events have exposed the fragility of global supply chains. The pandemic, the Russia/Ukraine war, and the Israel/Gaza conflict have starkly demonstrated the vulnerabilities of supply lines. Designed primarily to minimize costs by leveraging low-cost labor and materials, these networks are easily …
How to Boost Retail Sales With Proven Direct Mail Offer Strategies
Jacqueline Johnson-Leister
As marketers continue to navigate Q3, standout direct mail offers play an increasingly pivotal role in driving audience response and boosting overall program performance. It is the “deal” you present to your recipients, signaling what you will provide in exchange for their response. A compelling …
