Is a Lack of Data Readiness Holding You Back From a Personalized CX? It’s Time to Invest in a Data Ecosystem
Paul McClay
At its inception, digital for retail and commerce promised total visibility, reporting and optimization of each customer’s interactions with a brand across their lifetime. That promise is the foundation of online marketing. But while companies that invest in digital experience generate an incredible quantity of …
Not a Bank, Credit Card Issuer or Travel Company? You Can Still Leverage Travel Rewards to Build a Long-Term Loyalty Strategy
Jeff Zotara
What do Uber, T-Mobile, and Starbucks have in common? Aside from being household names, these consumer brands are all tapping into the power of travel to drive customer engagement and foster long-term loyalty — and they’re using membership programs to do so. T-Mobile customers can …
LL Flooring Finds Last-Minute Buyer, Business to Remain Open
Joe Keenan
After securing a last-minute buyer, LL Flooring is reversing course on shutting down all of its stores. The hardwood flooring retailer formerly known as Lumber Liquidators signed an agreement with private equity firm F9 Investments for a sale of its business on Friday afternoon. Under terms of …
Loyalty Barometer: Your Guide to Brand Success
emacmullen
Delve into the evolving consumer mindset. Our in-depth report surveyed 1,500 customers to uncover the key drivers of customer loyalty and explore how brands can adapt their strategies to meet changing consumer preferences. Discover how to create lasting relationships, foster customer engagement, and inspire brand …
Your Most Important Job as an Email Marketer Is…
Roop
Is your most important job as an email marketer to get your campaign opened? To get it clicked? To get a campaign conversion? … …
How a Culture of Digitalization Can Transform and Modernize Retail Operations
Scott Francis
The most successful retail brands in the world — Amazon.com, Target, Walmart, among others — have fully embraced digital transformation to deliver better shopping experiences and increase customer satisfaction and loyalty. The fast moving, highly competitive and lucrative retail industry only continues to grow. Adobe …
Reimagining Store Operations: Unifying the Associate Experience
Tony DiPaolo
In the last few years, retail stores have transformed from delivering basic sales functions into much more. They’re now customer engagement hubs, micro-fulfillment centers, omnichannel service centers and much more. As the lines between channels continue to blur, the variety, volume and velocity of store …
Nordstrom Proposes $3.8B Deal to Go Private
Marie Albiges
Nordstrom is looking to go private, with members of the Nordstrom family offering $3.8 billion to seal the deal, according to a report from The Seattle Times. Nordstrom CEO Erik Nordstrom and his brother Pete, who serves as president of the company, announced Wednesday they …
Retailers’ Secret Weapon for Holiday Success: Server-Side Tagging
Greg Brunk
E-commerce holiday spending reached an impressive peak of $1.17 trillion in 2023, up 3 percent from 2022. If this trend continues — as many analysts expect — then retailers are in for a challenging but lucrative 2024 season. Retailers’ obstacle (or their opportunity) will be …
Win the Holiday Season … Without the Headache
Maggie Nemoy
In a tough economic landscape and presidential election year, it’s important to know the right strategies to win the holidays amid these challenges. After all, in times of uncertainty, people are less apt to spend their hard-earned dollars. With the holiday season approaching, this might …
