How SoLoMo Fits Into Retail’s Future
Kristina Stidham
During a keynote presentation at Total Retail Tech 2024, Sucharita Kodali, vice president and principal analyst at Forrester, shared an analysis of industry data and consumer insights. SoLoMo, or social, local and mobile, has been a term used by retail marketers for years. In this …
Understanding AI: 5 Frameworks for Marketers
Roop
Marketers, here are 5 illustrated frameworks to help you better understand the key differences between classic AI, machine learning, and generative AI. …
Hot Topic Suffers Data Breach Exposing 57 Million Records
Joe Keenan
Hot Topic has reportedly suffered a data breach exposing tens of millions of customer records. The data breach happened in October and exposed 57 million unique email addresses, but also included physical addresses, phone numbers, purchases, genders, dates of birth, and partial credit data containing …
Changing Consumer Behaviors in an Evolving Economy: What Retailers Should Expect This Holiday Season
David MacDonald
With the holiday season in full swing, retailers are already navigating an economic landscape marked by shifting consumer behaviors. According to Deloitte, holiday retail sales are expected to increase by more than 3 percent this year, a long-awaited sign that we’re finally approaching pre-pandemic levels. …
Retail Tech Leaders on Balancing CX With Fraud Protection Efforts
The rising incidences of fraud and theft across the retail industry has been a significant challenge for organizations to deal with. There may not be a simple solution to the problem, yet there are people and organizations taking the lead when it comes to fraud …
Dollar Tree’s CEO Steps Down, Cites Health Concerns
Embattled discount chain Dollar Tree announced its CEO and chairman, Rick Dreiling, had stepped down on Sunday. Dreiling, who joined Dollar Tree as executive chairman in March 2022, said he is leaving for personal reasons. “With my health presenting some new challenges over the past …
E-Commerce Logistics: How to Prepare for Peak Season
ECN Team
Peak season is the most crucial time for e-commerce businesses. Sales skyrocket, but so do logistical challenges. Preparing well for this period can make or break a business. To stay competitive, e-commerce merchants must start planning logistics well in advance. Peak season typically refers to …
How to Overcome Common AI Mistakes [with on-demand webinar]
While AI tools provide many potential benefits, many organizations have been spending more time chasing AI than executing it with meaningful results. Here are 5 common AI mistakes we see and how to overcome them… …
What a Shortened Holiday Season Means for Your Omnichannel Strategies
Kristin Naragon
With only 27 days between Thanksgiving and Christmas, brands and marketers need to be more strategic than ever this holiday season, as there’s less time to capitalize on one of the year’s most important revenue opportunities. Despite the shortened timeline, holiday sales are still expected …
Keeping Diversity, Equity & Inclusion Authentic and Impactful
Tony Gonzalez
In the years following the pandemic, diversity, equity, and inclusion (DE&I) became a top priority for many companies. It was encouraging to see businesses take meaningful steps toward building more inclusive workplaces and marketing strategies. But as economic uncertainties arise, some companies are starting to …
