Month: December 2024

We all know the holidays are a pivotal time for retail and CPG brands. It’s during this period that these categories tend to invest significant marketing dollars to reach their target audiences. However, these investments are often wasted, as consumers are already going to purchase …

Finding the perfect gift is always tough, but it seems to be hardest for Gen Z who, according to new research, require more touchpoints than any other generation before deciding to make a purchase. They are likely to conduct heavy research before buying a product and …

Albertsons on Wednesday formally terminated its proposed $25 billion merger with Kroger and filed a lawsuit against its supermarket competitor, saying Kroger violated its contract and didn’t follow through on commitments to help get the deal approved. It comes a day after a judge blocked the …

Millennials and Gen Z represent a significant portion of today’s consumer base, and their preferences are shaping the future of retail, especially in e-commerce. With the peak holiday shopping season upon us, to remain competitive and profitable retailers must align their strategies with the expectations …

Embedded finance refers to the integration of financial services into non-financial platforms, enabling businesses such as retailers to offer banking, lending, insurance and payment services directly within their existing products. This can improve customer satisfaction, loyalty and open new revenue streams. In fact, one study …

Black Friday is a massive opportunity to attract new customers, but the challenge lies in turning them into loyal repeat buyers. Research shows that 64 percent of brands find shoppers acquired during Black Friday have a lower lifetime value than customers acquired at other times …

How much is bad customer experience really costing you? Most brands, especially ahead of the holiday season, pour a lot of effort into attention-grabbing campaigns, boosting product options and inventory, and becoming hypercompetitive on pricing. While all are important, the issues lie deeper into what …

Every holiday season, retailers look forward to a surge in consumer spending — only for swipe fees to barge in like the well-known green grouch, swiping away hard-earned profits one tap, insert and swipe at a time. With consumer spending expected to jump by 7 …