Tailor Brand Actions to 4 Shopper Types to Drive Purchases
Anna Maria Virzi
When making key decisions about brand positioning and activation opportunities, brand leaders must pay close attention to the factors that influence audience buying behaviors. Brand leaders must leverage shopper mindsets to create powerful brand strategies, from messaging to channel strategy. In a Gartner survey, over …
The Retail Tech Revolution is Here: Are You Prepared?
Kristin Naragon
It feels almost quaint to discuss the “digital transformation” of the retail industry. Ten years ago, that mostly meant “have a website” and “digitize inventory.” Now these tools are table stakes, and the true digital transformation is the rapid expansion and harnessing of emerging technologies …
Unlocking Loyalty: The Evolution of Customer Rewards Programs
Manu Mathew
Years ago, grocery stores and supermarkets implemented loyalty card systems which involved issuing physical loyalty cards, which customers could present at checkout to earn points or discounts based on their purchase amount. Over time, customers accumulated points that they could redeem for rewards such as …
The best AI tools for your e-commerce store
Thibault Herpin
Artificial intelligence is steadily gaining popularity among professionals and individuals. As its uses diversify, artificial intelligence and its various language models are showing their potential. The trend is such that 35% of companies have already adopted AI in their processes (AuthorityHacker). 90% of companies now …
A/B Testing vs. Multivariate Testing: Which Is Better for Your Website?
Roop
Learn whether you should be A/B testing or multivariate testing to properly optimize your website. …
Supply Chains Facing New Pressures as Companies Seek Cost Savings
bstraight@peerlessmedia.com
A Boston Consulting Group survey of global executives found a majority are targeting supply chain and manufacturing costs as the biggest areas to achieve cost savings in 2024. …
Kevin Plank to Return as Under Armour’s CEO
Joe Keenan
Kevin Plank, the founder of Under Armour, is returning to the helm of the Baltimore-based athletic wear maker, the company announced in a Wednesday afternoon press release. Plank is set to be president and CEO starting April 1. He will succeed Stephanie Linnartz, who had …
Turning Browsers Into Buyers: Merchants See Expanded Benefits to Card-Attached Installments
Colin Mellon
Consumers love paying with installment plans. A recent report confirms that 60 percent of shoppers over the past year chose to pay for their purchases with interest-free installments, and most of those shoppers (45 percent) chose to do so with their own general-purpose credit cards. …
Kohl’s to Add Babies R Us Shop-in-Shops to 200 Stores
Kristina Stidham
Kohl’s said Tuesday that it’s teaming up with the owner of Babies R Us to bring baby gear, furniture and more to approximately 200 of its stores across the country, reports CNBC. The department store chain struck a licensing deal with WHP Global, a brand …
Try This On for Size: Why US Fashion Retailers Must Not Dismiss True Sizing Technology
Shingo Tsukamoto
Given the growing returns crisis within the United States’ e-commerce and apparel sector, the urgency to address the core issues cannot be overstated. Why? Because a staggering 2.6 million tonnes of returned clothing have amassed in the country, signaling a critical juncture for retailers to …
