Top 5 trends in digital marketing in 2024
Thibault Herpin
Marketing is, like the e-commerce industry, in constant evolution. Every year, new trends emerge, inspired by the strategies of major influential brands or by agencies proposing new promotional concepts. In the last few years, marketing has been influenced in particular by methods of communication and …
The Biggest Shifts in Email Marketing Trends for 2024 [with on-demand webinar]
Roop
Oracle Digital Experience Agency experts explore the biggest changes in the adoption and impact of various email marketing trends, based on our fifth annual survey. …
Political Headwinds Not Enough to Trump Company DEI Goals
bstraight@peerlessmedia.com
Gartner’s annual DEI survey finds that companies continue to invest in programs as it leads to better employee attraction, retention and overall wellness. …
3 Leading Brand Execs on Using CDPs to Boost Marketing Performance
Joe Keenan
Customer data platforms (CDPs) are technology solutions that combine data from multiple tools to create a single centralized customer database containing data on all touchpoints and interactions with your product or service. With that data in hand, marketers are able to create the personalized experiences …
The Power of Back-in-Stock Email Marketing
Greg Zakowicz
For e-commerce brands, it’s not the year of the dragon, it’s the year of the back-in-stock message. Automated back-in-stock message sends have been on a multiyear rise. In 2023, brands sent 4x as many as the year before, generating 3x the number of orders than …
Spring GDS: Cross-border shipping solutions for e-commerce businesses
ECN Team
Without logistics, e-commerce would have never been possible. That’s why it’s crucial to have the right e-logistics partner, offering a solution perfectly tailored to your business needs. Allow us to introduce the solution provided by Spring GDS, a leading logistics provider specializing in e-commerce. Backed …
Target to Launch Paid Membership Program as Part of Loyalty Revamp
Kristina Stidham
Target on Tuesday said it will launch a paid membership program next month, riffing off the playbook of its rivals Amazon.com and Walmart, reports CNBC. The subscription-based program, Target Circle 360, will launch in early April and cost $99 per year. Target will offer a …
Step Into the Future of Retail Media: Key Tenets to Scaling a Creative Workflow
Tony Santo
Want to build your own retail media empire? Or at least figure out a way to manage your advertisers seamlessly to keep your stress low and your ability to scale high? Retail media is growing fast. To make the most of that momentum, your advertisers …
eCommerce & Digital Marketing EXPO SE Europe 2024
The biggest event in Southeastern Europe on eCommerce & Digital Marketing is coming in Athens on May 24-26 Τhe leading event on eCommerce and Digital Marketing in Southeastern Europe, the eCommerce & Digital Marketing Expo SE Europe 2024, is coming next May at The Zappeion …
Retail, Brand Leaders Share Influencer Marketing Tips
During a session at eTail West in Palm Springs, CA on Wednesday, a panel of retail leaders discussed strategies for building an influencer marketing program. Amber Reyes, senior manager, acquisition and media, Kopari Beauty; Jordan Roberson, director, digital marketing, Johnny Was; Catherine Seaton, vice president, …
