Conversational Commerce for Better Customer Experience
Michael Klein
Since Amazon Echo’s 2014 launch, conversational commerce has been a hot topic of conversation in retail (pun intended). The biggest question: How can conversational commerce improve shopping experiences? For the last decade, the answer seemed to be it doesn’t. Consumers struggled to leverage these tools …
Target is Reducing Self-Checkout Hours in Some Stores
Joe Keenan
Target has slashed the hours of operation for self-checkout lanes at some of its stores. Not all store locations have had self-checkout hours cut, but the retailer is considering store staffing levels and sales volumes in its decision. Workers told Business Insider that Target is …
The Walled Gardens of Social Commerce
Sisi Zhang
Shopping + social platforms = social commerce. It’s not a new concept in other parts of the world; as of 2022, over 70 percent of Asian consumers, specifically in Thailand, China, and Vietnam, had shopped on social media platforms. To put this into perspective, just …
January retail sales begin 2024 with mixed readings
j.brillon@ehpub.com
Commerce reported that January retail sales, at $700.3 billion, were off 0.8% compared to December and up 0.6% compared to January 2023. NRF reported that January’s core retail sales, which it bases on Census data and excludes automobile dealers, gasoline stations, and restaurants, fell 0.8%, …
Email Marketing Trends for 2024: Unproven Opportunities
Roop
Our fifth annual survey of our digital marketing and communications experts reveals some bleeding edge trends in email marketing that may be opportunities…or misadventures. …
Exploring Customer Loyalty and Retention
Vijay Iyer
The retail industry, particularly e-commerce, is expansive, constantly evolving, and dynamic. The primary challenge for retailers lies in retaining existing customers amidst competition and the rising cost of acquiring new customers. The 2023 State of Customer Messaging Report highlights the significance of customer retention, with …
From Fragmentation to Sophistication: The Need for Neutral Measurement in Retail Media
David Pollet
It’s not just you — advertising is getting more personal. Retailers and brands know more about consumers than ever, thanks to their first-party data, and retail media networks (RMNs) can deliver personalized advertising by leveraging it. Beyond its role in targeting consumers, this transactional data …
Neiman Marcus Ends Partnership With Farfetch
Neiman Marcus Group on Wednesday announced it has abandoned plans to use Farfetch’s e-commerce software to revamp the luxury department store’s online storefront and app. The luxury department store chain will also not join Farfetch’s marketplace. Neiman Marcus Group first entered an agreement with Farfetch …
Reshaping Retail: Top 3 Trends for 2024
Ben Gaskill
Many retail businesses are charting their courses for 2024, exploring inventive avenues to enhance their services and elevate the overall customer experience. Keeping up with the latest trends in the retail landscape will be crucial to their success. And to my mind, three particular trends …
Zetwerk Analysis Finds Purchasing Managers Top Supply Chain Pay Lists
bstraight@peerlessmedia.com
A data dive into supply chain salaries and job openings at Zetwerk found the median salary above $90,000 with logistician and industrial engineers seeing the highest job growth opportunities. …
