Email Marketing Trends for 2024: Proven Essentials
Roop
These 16 email marketing technologies and tactics are considered by Oracle Digital Experience Agency’s experts to be Proven Essentials–that is, high adoption-high impact trends that every brand must master. …
Sam’s Club Expands Store Rollout of AI-Powered Exit Tech
Joe Keenan
Walmart-owned Sam’s Club says it’s turning to artificial intelligence to speed up its own exit technology. Instead of requiring store staff to check members’ purchases against their receipts when leaving the store, Sam’s Club customers who pay either at a register or through the Scan …
Strategies for Retail Excellence: Self-Checkout Optimization, Shrinkage Solutions, and Embracing Technology
Luke Henry
Self-checkout has become a hot topic in the retail landscape. While it has offered convenience and empowerment to customers, it has also presented opportunities and challenges for store owners. In recent weeks, retailers have started to make decisions about the future of self-checkout in their …
The Top 4 Web Privacy Challenges for Retailers
Ian Cohen
With the widespread use of web trackers like TikTok, the Meta pixel, and web monitoring tools capturing session data, protecting customer data and ensuring compliance has never been more crucial. Additionally, rapidly evolving state and federal privacy laws have made web privacy compliance quite complicated. …
How to Strengthen Live Shopping as a Loyalty and Sales Channel
Sai Koppala
Seeing the remarkable success that live shopping has generated in China, U.S. retailers are eager to build out their own live shopping capacities to entice younger shoppers and deepen customer engagement. Although the live shopping category is expected to grow to $68 billion in the …
Google Delays Cookie Deprecation Date Once Again
Google has once again delayed the death of the third-party tracking cookie in its Chrome browser. This is the third reprieve Google has given cookies since it first promised to phase them out in 2020. The next year, it pushed the date back to 2023 and then delayed it …
How AI Has Been on the Front Line Against Retail Fraud
Monica Eaton
Over the last few years, there has been great momentum in the discussion about the current and potential impact of generative artificial intelligence (AI). Much like streaming providers during the pandemic or shovel salesmen during the gold rush, companies that supply the power behind AI …
AMP for Email: The Present & Future of the Standard
Launched in 2019, AMP for email promised to bring standards-based interactivity and real-time content to inboxes. However, most brands have found that reaping those benefits are impossible given the current barriers. …
Ikea to Provide AI Literacy Training to 3,500 Employees
Marie Albiges
Ikea announced earlier this month that it will be providing 3,000 staff and 500 leaders artificial intelligence (AI) literacy training in an effort to embed the technology across its organization and embrace the “future of technology and humanity,” the company said in a news release. …
E-Commerce Tips to Boost Father’s Day Sales
Eric Youngstrom
Even though moms will be celebrated in a few weeks, the time is right for e-commerce businesses to start planning for a successful Father’s Day selling experience. The holiday presents a prime opportunity for online businesses to produce new sales and increase customer retention. According …
