Year: 2024

Let’s face it: Traditional loyalty programs were designed for another age and now they’re necessarily evolving as brands recognize the need for innovative strategies to capture and keep consumers’ hearts. The shift towards “surprise and delight tactics” on social media is becoming increasingly crucial in …

There’s a near obsession with achieving the 360-degree customer view. With a single, centralized customer record, marketers believe they can achieve their dreams of perfectly orchestrated marketing across channels. Customer data platforms (CDPs) are typically the system of choice, serving as the global ID or …

Dara Meath is chief technology officer of Build-A-Bear Workshop, a global brand focused on its mission to “add a little more heart to life” by appealing to a wide array of consumer groups who enjoy the personal expression in making their own “furry friends” to …

Online spending rose 4.9 percent year-over-year, setting a record for e-commerce during the holiday season, as shoppers pounced on discounts and leaned on buy now, pay later to cover more of their purchases, according to Adobe Analytics. Sales totaled $222.1 billion on retailers’ websites and apps …

The retail industry, continuously adapting to new technologies and evolving consumer habits, is, once again, at the crossroads of transformation. New technologies, especially the integration of artificial intelligence, are central to this moment, compelling retailers to adjust to changing shopping behaviors and to enhance their …

Supply chains across the globe are becoming increasingly complex, competitive, and under the scrutiny of existing and developing regulation. To date, the guiding solution has been elementary: scan it. For years, scanning products have allowed supply chain professionals to keep track of every item in …