Talkdesk Exec: ‘Treat Contact Center Agents as Brand Ambassadors’
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Shannon Flanagan, vice president and general manager of retail and consumer goods at Talkdesk, a global cloud contact center leader for enterprises of all sizes. Listen in as Flanagan discusses her experience in …
Walmart Increasing Return Shipping Rates for Third-Party Sellers
Walmart is raising its return shipping rates for seller-fulfilled orders, citing “changing market conditions,” according to an update posted this month on the Walmart Marketplace website. While the retailer doesn’t make its return shipping rates public, the company told Talk Business it’s the first rate …
Unlocking the Benefits of a Customer Data Platform [with on-demand webinar]
Organizations can face many challenges in getting a CDP implemented, including confusion around exactly what a CDP is, understanding the most popular and powerful CDP use cases, and getting buy-in from all stakeholders. …
Embracing An Agile Ecosystem Through Digital Transformation
At its core, the agile ecosystem embodies innovative thinking, enabling managers to adopt a systemic perspective wherein all stakeholders contribute to value propositions. Managers aspiring to embrace the agile ecosystem should prioritize investments in nurturing relational assets through digitization while actively engaging customers. …
How Sur La Table is Maximizing Paid Media ROI
While at Shoptalk in Las Vegas earlier this month, Editor-in-Chief Joe Keenan spoke with Philippe Gagnon, vice president of performance marketing at Sur La Table, a nationwide specialty retailer of cookware, kitchen electrics and bakeware; and Trevor Testwuide, CEO and co-founder of Measured, a media …
Decoding the Language of Luxury
For affluent consumers who are ultra-sensitized to luxury brands and their codes of meaning, savoir-faire is the ultimate flex. In some prominent families, purchases and self-presentation trigger complex negotiations between social obligation and self-expression. A perfect example is the age-old tradition of donning your grandmother’s …
5 Challenges Facing Retail Media
Only 41 percent of retailers find the current process for selling and buying retail media efficient. This insight has prompted discussions on how to continue its development, what’s working well, and where the major pain points exist. To succeed, retailers must address five critical challenges …
Canada Goose to Cut 17% of its Corporate Workforce
Canada Goose said Tuesday that it will cut about 17 percent of its corporate workforce, reports CNBC. This announcement follows a string of other retailers that have laid off employees this year as consumers continue to pull back on discretionary spending. The cuts will affect …
Mastering Retargeting: 5 Essential Strategies for Digital Marketers
During my more than two decades working with clients, I’ve identified five indispensable practices that can help you elevate your retargeting game. Let’s discuss each of them. …
NextGen Leader: Marianna Vydrevich
GAF’s Marianna Vydrevich sees technology like AI playing a role in supply chain network design, but she lives for that Aha! moment. Meet our March NextGen Leader. …