Supply Chains Are Ready for Change: Replacing ‘Scan it’ With ‘Sense it’
Supply chains across the globe are becoming increasingly complex, competitive, and under the scrutiny of existing and developing regulation. To date, the guiding solution has been elementary: scan it. For years, scanning products have allowed supply chain professionals to keep track of every item in …
Let’s Solve the Hidden Problems With Commerce Media Before They Hurt Retailers
No other advertising channel has ever grown as fast as commerce media. In just five years, the market went from $1 billion to $30 billion — more than twice as fast as it took social media advertising to achieve the same milestone. And by all …