Kitchen Brand Houzer Invests in D2C Growth
Madalyn Dingman
While at NRF 2024: Retail’s Big Show in New York City this week, Editor-in-Chief Joe Keenan spoke with Michael Challinger, CEO of Houzer, an emerging kitchen and bathroom product company, to learn more about the brand’s partnership with commerce platform BigCommerce. Challinger discusses transforming the …
As Red Sea Crisis Drags On, Shippers Eye Alternatives
amywunderlin@gmail.com
While shifting Asian cargo from East Coast to West Coast U.S. ports adds time and cost, it is one option shippers have to counter continued risk in the Red Sea. …
How Walmart is Embracing AI
Melissa Campanelli
Artificial intelligence (AI) is enabling Walmart to move from being an omnichannel retailer to an adaptive one, at least according to Anshu Bhardwaj, senior vice president and chief operating officer at Walmart Global Technology and Walmart Commerce Technologies, who spoke at a session during the …
Combatting Retail Turnover: The ROI of Employee Education
Jonathan Lau
Retail has historically experienced high employee turnover, leading many companies in this sector to simply accept and incorporate this trend into their business models. The prevailing logic has been that it’s more cost effective to continually hire and train new employees than to increase wages …
Walmart’s CMO Outlines 3 Key 2024 Initiatives
Joe Keenan
In a keynote presentation at the ICR Conference in Orlando, FL earlier this week, William White, senior vice president and chief marketing officer, Walmart U.S., detailed three key marketing strategies for the retailer in the new year. Each of the three initiatives support the marketing …
How to Use ‘Surprise and Delight’ Tactics to Win Consumers’ Hearts
Amy Shahandeh
Let’s face it: Traditional loyalty programs were designed for another age and now they’re necessarily evolving as brands recognize the need for innovative strategies to capture and keep consumers’ hearts. The shift towards “surprise and delight tactics” on social media is becoming increasingly crucial in …
How Testing & Marketing Optimization Drive Website Performance
Roop
What to test and which victory metric to use, plus 10 benefits of website testing and marketing optimization. …
Turning the Page: One industry’s paper-thin use of AAA
j.brillon@ehpub.com
Developing agile, adaptable, and aligned supply chains can help the printing-paper industry weather supply chain turmoil. …
Identity Resolution is Holding Marketers Back From Better Performance
Sherene Hilal
There’s a near obsession with achieving the 360-degree customer view. With a single, centralized customer record, marketers believe they can achieve their dreams of perfectly orchestrated marketing across channels. Customer data platforms (CDPs) are typically the system of choice, serving as the global ID or …
Why Dara Meath Brought Her T-90 Leadership Strategy to Build-A-Bear Workshop
Dara Meath is chief technology officer of Build-A-Bear Workshop, a global brand focused on its mission to “add a little more heart to life” by appealing to a wide array of consumer groups who enjoy the personal expression in making their own “furry friends” to …
