Beyond and Kirkland’s Partner on Bed Bath & Beyond Stores
Joe Keenan
Bed Bath & Beyond brick-and-mortar stores are set to return in a new, smaller format. The plan is part of a partnership between Beyond, which is the owner of Bed Bath & Beyond, Overstock, Zulily and other online retail brands, and Kirkland’s, which is a specialty retailer focused on home decor, …
Northern Tool + Equipment Execs on its Witty New Marketing Strategy
In episode 467 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Frank Crowson, senior vice president and chief marketing officer, and Jim Nelson, fractional executive creative director at Northern Tool + Equipment, a family-owned, leading supplier of high-quality tools and equipment. Listen in as Crowson and …
6 Common Accessibility Myths that Cost Brands Customers [with on-demand webinar]
Roop
The No. 1 impediment to creating more accessible and inclusive digital experiences is false preconceptions. Do you believe any of these six myths about accessibility? …
Secrets to Marketing Performance and Data Integration With Adverity
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Mitesh Lakhani, senior director of solutions consulting at Adverity, the integrated data platform for the modern marketer. Listen in as Lakhani details his career background and Adverity’s offerings (1:00), the evolution of marketing …
NRF: Steady Sales Growth Projected for 2024 Holiday Season
Marie Albiges
The National Retail Federation (NRF) forecasts holiday spending to grow between 2.5 percent and 3.5 percent this holiday season, potentially easing concerns over any economic downturns expected. The retail industry trade association said we should expect people to spend between $979.5 billion and $989 billion …
Tokki CEO Jane Park Shares Secrets to Entrepreneurial Success
Kristina Stidham
Consumer tech entrepreneur Jane Park is CEO and founder of Tokki, a new line of TikTok-friendly gift bags that are digitally equipped with QR code greeting cards. Park spoke at the Total Retail Tech event last month, sharing her career journey — and the influence …
True Value Files for Bankruptcy, Sells Itself to a Rival
True Value, a 75-year old hardware store brand, has filed for bankruptcy and is selling substantially all of its operations to a rival, the company announced Monday. In a press release, True Value said it will continue day-to-day operations of selling hardware and other homeware tools …
Email from Name Extension Strategies that Differentiate Your Messages
Most brands don’t use all the characters available to them for their email sender name. Here are some strategies to help you effectively use this opportunity to better differentiate your messages. …
Survey Offers Insights Into Retailers’ Tech Buying Processes
As part of Total Retail’s 2024 Retail Technology Report, one of the areas retail executives were surveyed about is the processes within their organizations for vetting and purchasing technology systems. The growing influence of technology across retail businesses, from operations to customer and employee experience, …
Replacements Ltd.’s CMO on its Generational Relevance Campaign
JaNiya Arrington
In this video, Linh Calhoun, chief marketing officer of Replacements, Ltd., talks about the evolution of the role of the retail marketer; technology’s influence on marketing strategy; and her advice for rising marketing leaders. She also shares Replacements Ltd.’s new campaign highlighting the generational relevance …
