e.l.f. First Beauty Brand to Sell Products on Roblox Via Virtual Kiosk
Kristina Stidham
Beauty brand e.l.f. has expanded its partnership with virtual world and gaming platform Roblox to include real-world commerce, reports PYMNTS. In the new virtual kiosk within the e.l.f. Up! experience on Roblox, which is powered by Walmart, U.S. visitors can buy a Roblox-exclusive limited-edition physical …
Digital Marketing in 2030: Major Changes & How to Adapt [with on-demand webinar]
Roop
Big changes are coming over the next several years that will affect how digital marketers connect with and build strong relationships with their customers and prospects. …
Preparing for Peak Season: Why This Year is Different
Siddharth Priyesh
As we approach the holiday season, retailers and logistics service providers (LSPs) like freight forwarders and warehouses are placing their respective orders to secure the availability of merchandise before shoppers add to their carts. This year, the holiday consumer landscape is slightly different. With U.S. …
DTC is Going Back to Basics. And That’s a Good Thing
Ryan Vanni
A quick confession: I love the mall. I love the more tangible entertainment and leisure aspects of it. Walking around aimlessly is calming and creates a built-in way to take time for myself while shopping. I can’t always say the same about shopping online these …
Rethinking Ad Success: Why Retailers Should Prioritize Lifetime Value Over Conversions
Mitsunaga Kikuchi
In baseball, player success is measured in statistics like batting average, on-base percentage and runs batted in. Advertising has its own metrics for success (as many as in baseball), from leads generated to total engagement, cost per acquisition to cost per thousand impressions. However, one …
Gen Z and Building Authentic Community: Understanding the Value for Retailers and C-Suite Executives
Samyr Laine
Forward-thinking CPG and retail brands like Jiant, Kudos and Sienna Naturals continue to grow through consistent consumer connection and a steadfast commitment to building authentic communities. These brands show strong year-over-year growth, possess loyal customer bases, and prioritize strategic public collaboration efforts, very often through …
Oracle Unity CDP Helps Brands Ring in New Year with Better Customer Experiences
The holiday season is a stress test for every B2C organization, as well as their systems. Oracle Unity, our customer data platform (CDP), passed this stress test with flying colors. …
Under Armour to Pay $434M to Settle Lawsuit Over Sales Disclosures
Joe Keenan
Under Armour on Friday said it has agreed to pay $434 million to settle a 2017 class action lawsuit accusing the sports apparel maker of defrauding shareholders about its revenue growth in order to meet Wall Street forecasts. The proposed settlement, subject to court approval, …
Debunking Common Email A/B Testing Misconceptions
Lauren McGrath
Over the years, we’ve guided brands with A/B testing initiatives that help drive growth and insights, educating and empowering our clients along the way. A/B testing is an email marketing initiative that can have profound long-term impact but is widely misunderstood. Let’s identify and correct …
Total Retail Tech 2024: The Summit for Retail Technologists
Simply put, Total Retail Tech brings the right people together for the right conversations. By matching like-minded retail executives, Total Retail Tech enables honest and open discussions about technology and other business challenges. Furthermore, instead of learning about technologies you don’t need or can’t implement, Total Retail Tech …
