Retailers’ Secret Weapon for Holiday Success: Server-Side Tagging
Greg Brunk
E-commerce holiday spending reached an impressive peak of $1.17 trillion in 2023, up 3 percent from 2022. If this trend continues — as many analysts expect — then retailers are in for a challenging but lucrative 2024 season. Retailers’ obstacle (or their opportunity) will be …
Win the Holiday Season … Without the Headache
Maggie Nemoy
In a tough economic landscape and presidential election year, it’s important to know the right strategies to win the holidays amid these challenges. After all, in times of uncertainty, people are less apt to spend their hard-earned dollars. With the holiday season approaching, this might …
Managing Labor in a Tight Retail Market: A Tale of Two Supply Chains
Seth Frederickson
Several factors have come together to compel retail executives to tighten up their future plans and their balance sheets. Nervous about recent shipping disruptions, retailers prepared for peak season unusually early. They’re also under greater financial scrutiny; despite a deceleration in inflation, costs overall remain …
Interactive Emails: Use Cases & Considerations for CSS-Based Interactivity [with on-demand webinar]
Roop
Email interactivity brings common web and app experiences into the inbox. Here’s what’s possible, limitations to be aware of, and a showcase of great examples. …
The Intersection of Retail and Language
Viviana Bertinetto
The internet has made the world feel smaller by connecting people from all over the globe seamlessly. This accessibility has rapidly evolved the retail landscape beyond national borders, opening doors for retailers to increase their customer bases and global footprints. However, these opportunities do not …
How to Manage the Retail Crime Crisis
Olivia Robinson
No person should fear for their physical or psychological wellbeing at work. In the retail industry, however, this has become commonplace. Recent data shows that 88 percent of retailers have identified more aggressive and violent shoplifters compared to one year ago. In addition, in 2023, …
Spanx Founder Sara Blakely Launches High-Heeled Sneaker Brand Sneex
Marie Albiges
Sara Blakely, who founded the billion-dollar company Spanx over two decades ago, announced Tuesday the launch of Sneex, a hybrid luxury sneaker and high heel that goes for $395 to $595. Multiple news outlets reported that Blakely designed a shoe that “blends the style of …
From Omnichannel Onward
Christa Anz
Over the past few years, omnichannel experiences have emerged as a pivotal element of retailers’ customer journey strategies. Though the majority of retail purchasing still happens at store registers, online buying options continue to grow in popularity — and it’s happening quickly. Less than 25 …
Digital Channel Strategy: Strengths & Weaknesses of Email, SMS, & Push
Devising an effective cross-channel messaging strategy starts by understanding the strengths and weaknesses of every channel. Let’s look at email, SMS, and push. …
Checkout Challenged: Navigating the New Wave of Email Address Lawsuits in Massachusetts
Harrison Brown
The digital marketplace is facing a new legal challenge that could reshape the online checkout experience. Class-action lawsuits targeting the near-universal practice of asking for an email address during checkout online are on the rise. As we previously reported, the summer started with a wave …
