Blog

Retail media networks (RMNs) have become one of the fastest-growing segments in advertising. In the United States alone, brands are expected to spend $62 billion on retail media in 2025, according to eMarketer. This includes all advertising sold by retailers across their online platforms, mobile …

Amazon.com is eliminating its Invitee program that allowed Prime members to share their free shipping benefits with nonmembers outside the household, multiple news outlets reported this week. For 15 years, Amazon allowed members of its loyalty Prime program to share the free, two-day shipping perk …

Books Inc. will live on — as a Barnes & Noble brand. The 174-year-old San Francisco-based bookstore chain, which filed for bankruptcy early this year, announced Wednesday a proposed sale to the category behemoth. The sale, which must be approved this fall by a bankruptcy …

In the rapidly evolving retail world, consumers are becoming increasingly discerning. They’ve grown weary of superficial personalization efforts that feel contrived or irrelevant. Instead, they seek seamless, intuitive interactions that demonstrate a genuine understanding of their needs — whether browsing online, checking emails, or visiting …

In today’s unpredictable global economy, retailers of all sizes, from big-box chains to regional grocers, are now taking a pervasive “wait and see” business approach. Economic slowdowns, persistent inflation, and tariff changes have understandably led many retail executives and operations leaders to hit the brakes …

In order to focus efforts on the appropriate demographic, any successful marketing strategy must include a step to determine the target buyer. In fact, 39 percent of consumers now expect brands to speak directly to their needs. Who are shadow buyers? They’re the people who …

Live shopping is quickly becoming a powerful tool for retailers seeking to drive conversion, particularly in price-sensitive moments like back-to-school season. Consumers trust influencers — 71 percent of U.S. consumers purchased a creator-founded product last year, and that number is rising. By leveraging trusted influencers …

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan speaks with Nicola Kinsella, chief strategy officer at Fluent Commerce, and Fatih Nayebi, vice president of data and AI at ALDO Group. Listen in as Nayebi discuss his career background and academic work in …