Target Leads US in Trademark Applications Amid Private Label Push
Joe Keenan
Target filed more trademark applications than any other company in the U.S. last year, reflecting its aggressive push to expand its private-label portfolio amid a competitive retail landscape. Target Brands Inc., the Minneapolis-based retailer’s subsidiary, submitted 525 trademark applications to the USPTO in 2024, the …
How Tariffs Are Forcing a Strategic Reset Across the Retail Supply Chain
Rodney Manzo
The global supply chain has been tested repeatedly in recent years, from pandemic shortages to disruptions in the Suez and Panama Canals. While many retailers made progress managing their supply chains after those challenges, now tariffs are testing them again. Before the United States’ new …
Hot Digital Marketing Redesign Trends: Changes Brands Are Making Now
Roop
At Oracle Digital Experience Agency, we’re constantly involved in major redesigns of our clients’ digital marketing campaigns. Here are the biggest redesign trends right now. …
How ESW Optimizes Inventory Management for Worldwide E-Commerce
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Rachel De Los Santos, senior director of client success at ESW, the global direct-to-consumer e-commerce leader. Listen in as De Los Santos provides an overview of her role (1:05), ESW’s business offerings for …
Sephora Partners With Lyft to Drive Shoppers to its Stores
Marie Albiges
Sephora is rolling out a unique experience during its sales event next week, offering consumers in select cities up to $20 in Lyft credits to go to a Sephora store and shop, the company said in a press release Tuesday. Once at the stores, the …
Back-to-School 2025: Marketing Through Chaos in a World That Won’t Slow Down
Bradley Keefer
If you’re in marketing right now, you’re likely exhausted. You’re not just running campaigns, but also fighting economic headwinds and answering to competing voices. You’re reforecasting weekly and your media plan is now on its fifth iteration. You finally earned more shelf space or a …
Report: Retailers Lose Millions Annually to Invisible Internet Failures
Leo Vasiliou
Let’s start with the bad news: if your website or app slows down during a sale, a product launch, or a major inflection point, consumers won’t wait. They’ll bounce. They might complain — in a DM if they like you; in public if they don’t. …
Making Seasonal Adjustments to Automated Campaigns to Boost Results
Automated campaigns—whether sent via email, SMS, or mobile push—perform so well that they’re often overlooked as not needing attention. However, because of their high engagement and conversion rates, you should be constantly giving automated campaigns extra attention and trying to make them even better, especially …
How Leading Australian Retailers Are Elevating Gifting and Driving Revenue
As digital commerce continues to reshape consumer expectations, one channel is quietly driving major gains for retailers: digital gift cards. According to the 2025 Best Digital Gift Card Programs (Australian Edition) — a joint research effort by NAPCO Research and Blackhawk Network (BHN) —gift cards …
How Retailers Can Mitigate Return Policy Abuse
Doriel Abrahams
It’s no surprise that, due to the recent tumultuous economic backdrop, consumers are shifting their shopping habits to find the best deals, choose brands that have lenient return policies, and make the most of the money they do choose to spend. A recent survey of …
