Back-to-School 2025: Marketing Through Chaos in a World That Won’t Slow Down
Bradley Keefer
If you’re in marketing right now, you’re likely exhausted. You’re not just running campaigns, but also fighting economic headwinds and answering to competing voices. You’re reforecasting weekly and your media plan is now on its fifth iteration. You finally earned more shelf space or a …
Report: Retailers Lose Millions Annually to Invisible Internet Failures
Leo Vasiliou
Let’s start with the bad news: if your website or app slows down during a sale, a product launch, or a major inflection point, consumers won’t wait. They’ll bounce. They might complain — in a DM if they like you; in public if they don’t. …
Making Seasonal Adjustments to Automated Campaigns to Boost Results
Roop
Automated campaigns—whether sent via email, SMS, or mobile push—perform so well that they’re often overlooked as not needing attention. However, because of their high engagement and conversion rates, you should be constantly giving automated campaigns extra attention and trying to make them even better, especially …
How Leading Australian Retailers Are Elevating Gifting and Driving Revenue
Joe Keenan
As digital commerce continues to reshape consumer expectations, one channel is quietly driving major gains for retailers: digital gift cards. According to the 2025 Best Digital Gift Card Programs (Australian Edition) — a joint research effort by NAPCO Research and Blackhawk Network (BHN) —gift cards …
How Retailers Can Mitigate Return Policy Abuse
Doriel Abrahams
It’s no surprise that, due to the recent tumultuous economic backdrop, consumers are shifting their shopping habits to find the best deals, choose brands that have lenient return policies, and make the most of the money they do choose to spend. A recent survey of …
Optimizing Retail Results Through Analytics and Data
Amber Hovious
In today’s fast-paced retail environment, gut feelings and guesswork are no longer enough to make effective business decisions. Success belongs to retailers that harness the power of data, turning insights into action to elevate customer experiences, streamline operations, and maximize profitability. Luxury U.K. brand Selfridges …
Immersive Technologies Help Retailers Boost Conversions and Reduce Returns
Kosta Popov
Visuals are crucial in retail, with many brands looking for new ways to effectively demonstrate their products. Immersive technologies like 3D visuals and augmented reality (AR) are revolutionizing the shopping experience, helping retailers drive sales and minimize returns. Let’s explore how these innovations make a …
Kirkland’s to Rebrand as ‘The Brand House Collective’ Under Beyond
Marie Albiges
Home decor retail chain Kirkland’s announced Tuesday it is rebranding to The Brand House Collective as part of its ongoing transformation and association with Beyond Inc, whose portfolio includes Bed Bath & Beyond, Overstock, and Buybuy BABY. Beyond acquired the rights to Kirkland’s IP and …
From Influence to Intelligence: The Rise of AI-Driven Creator Commerce
Brian Klais
As retail navigates macroeconomic headwinds, platform disruption, and increasingly cautious consumer spending, a new dynamic is emerging: creators are evolving into strategic commercial collaborators, not just storytellers. Supercharged by artificial intelligence (AI), creators are rewriting the rules of affiliate and brand partnerships, becoming leaner, smarter …
Lead Nurture Campaigns Every B2B Brand Needs
B2B brands, do you use all 4 of these vital lead nurture campaigns? …
