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Black Friday and Cyber Monday (BFCM) are fast approaching, and with them comes one of the most intense tests a retailer’s tech stack will face all year. Everyone talks about traffic spikes and promotions, but what really determines success is the strength of your backend. …

With deeper pockets, broader visibility, and more resources, big-box retailers have held a distinct advantage over smaller, specialty retailers. Artificial intelligence is changing that by leveling the playing field and putting greater reach and opportunity into the hands of smaller specialty retailers. Today, category-specific stores …

Let’s face it, video is everywhere you look. With 87 percent of customers starting their product searches on e-commerce stores, the integration of interactive video content on product pages, landing pages, and throughout the online shopping experience is no longer a futuristic notion — it’s …

Retail media networks (RMNs) are projected to generate $62 billion in ad spend this year. But behind the headline numbers, intensifying pressures and new competitors are forcing them to prove greater value. With rising ad costs and inconsistent insights, advertisers are questioning the return they …

In recent years, the blame game around shipping mishaps has shifted. According to a recent report from UPS Capital Insurance Agency, Inc., only 39 percent of surveyed consumers now blame shipping providers for delivery issues — a stark contrast to 83 percent in 2022. This …

U.S. undergarments maker Hanesbrands has been bought by Canadian firm Gildan Activewear in a $2.2 billion agreement, the companies announced Wednesday. Gildan, whose brands include Anvil, Gildan, American Apparel, Peds, and Gold Toe, will pay about $6 per Hanesbrands share. The companies said the transaction …

The retail sector, like much of the rest of the economy, is in a holding pattern, waiting for tariff policy to clarify and the path ahead to become clear. Retailers face unique challenges even in the best of times: high turnover, issues that arise in …

At this point, your brand has likely implemented an artificial intelligence tool, or five, in hopes of achieving better campaign performance, predictive targeting or dynamic creative, just to name a few. It’s clear that AI is dominating industry conversations and has proven to be a …