Report: More Than a Quarter of Americans Plan to Buy Gifts on Chinese Marketplaces
Marie Albiges
Thirty-six percent of Americans planned to shop for gifts this holiday season on Chinese online marketplaces such as Temu and Shein, a new survey from e-commerce marketing platform Omnisend found. The survey, which asked 1,000 Americans about their holiday shopping plans, found that 82 percent …
A Shorter Holiday Season Means Smarter, Faster Advertising: How Marketers Can Maximize a Compressed Shopping Window
Adam Kline
The holiday season has always been an important time for brands to attract shoppers and drive sales. Black Friday is the kickoff to the holiday shopping season. This time of the year always presents a challenge for advertisers and retailers due to the compressed time …
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The Most Wonderful (High-Stakes, High-Volume) Time of the Year [Infographic]
Roop
In this infographic, we highlight some of the strategies brands used this holiday season to connect with their most loyal customers across their promotional marketing channels, including email, SMS, web push, and mobile push. …
Improving Holiday Media Planning for Retail and CPG Brands
Greg Dolan
We all know the holidays are a pivotal time for retail and CPG brands. It’s during this period that these categories tend to invest significant marketing dollars to reach their target audiences. However, these investments are often wasted, as consumers are already going to purchase …
Authentic Partnerships Will Help Brands Reach Gen Z This Holiday Season
Olivia Savage
Finding the perfect gift is always tough, but it seems to be hardest for Gen Z who, according to new research, require more touchpoints than any other generation before deciding to make a purchase. They are likely to conduct heavy research before buying a product and …
Albertsons Sues Kroger After Judge Rules Against Grocery Merger
Joe Keenan
Albertsons on Wednesday formally terminated its proposed $25 billion merger with Kroger and filed a lawsuit against its supermarket competitor, saying Kroger violated its contract and didn’t follow through on commitments to help get the deal approved. It comes a day after a judge blocked the …
Winning the Holiday Season: Millennial and Gen Z Preferences for Sustainability, Shipping and Returns
Dan Spitale
Millennials and Gen Z represent a significant portion of today’s consumer base, and their preferences are shaping the future of retail, especially in e-commerce. With the peak holiday shopping season upon us, to remain competitive and profitable retailers must align their strategies with the expectations …
Rightsizing Your Use of Digital Marketing Agencies
Digital marketing agencies like ours offer a variety of kinds of engagements that range from short-term to long-term, as well as limited to extensive. Here’s what’s most popular among our clients… …
Embedded Finance: A Financial Services Boon for Retailers
Kathy Stares
Embedded finance refers to the integration of financial services into non-financial platforms, enabling businesses such as retailers to offer banking, lending, insurance and payment services directly within their existing products. This can improve customer satisfaction, loyalty and open new revenue streams. In fact, one study …
Beyond Black Friday: The Power of Customer Loyalty Programs
Charlie Casey
Black Friday is a massive opportunity to attract new customers, but the challenge lies in turning them into loyal repeat buyers. Research shows that 64 percent of brands find shoppers acquired during Black Friday have a lower lifetime value than customers acquired at other times …
