Optimove Exec on AI and the Future of Retail Marketing
Joe Keenan
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Rony Vexelman, vice president of marketing at Optimove, the global leader in Positionless Marketing. Listen in as Vexelman provides an overview of the Optimove business (1:05) and discusses the rapid adoption of artificial …
Peloton Launching Resale for Used Exercise Equipment
Marie Albiges
Peloton has launched an online marketplace for buying and selling used bikes, treadmills, and brand accessories, multiple news outlets reported this week. Dubbed Peloton Repowered, the marketplace — available in New York City; Washington, D.C.; and Boston — gives discounts on the used equipment activation …
Are You Treating Your Digital Marketing Like Advertising?
Roop
Operationally, there are several brand behaviors that tend to lead to marketing messages feeling like ads. Let’s talk about five of them. …
BNPL Platforms: Where Native Search Advertising Meets High-Intent Shoppers
Asher Feldman
For decades, Google’s search market dominance left brands and consumers with limited options. However, with antitrust enforcement against Google’s search monopoly and the emergence of native search advertising — the fastest growing search media channel outside of the legacy search engine results page (SERP) — …
CVS to Close 270 Stores in 2025
Hundreds of CVS pharmacies are set to close in 2025, the national drug store chain confirmed last week, as part of an ongoing effort to “realign” the company’s retail footprint. According to a statement, CVS plans to close 270 stores nationwide in 2025. The closures …
Total Retail Tech 2025: Discover the Future of Retail Technology
Kristina Stidham
Simply put, Total Retail Tech brings the right people together for the right conversations. By matching like-minded retail executives, Total Retail Tech enables honest and open discussions about technology and other business challenges. Instead of learning about technologies you don’t need or can’t implement, Total Retail Tech …
Macy’s to Raise Prices Due to Tariffs
Macy’s cut its full-year profit guidance on Wednesday despite higher-than-expected quarterly earnings, saying in a news release it would hike prices to offset tariffs. CNBC reported that the department store chain reduced its earnings outlook because of higher tariffs, more promotions, and “some moderation” in …
Nike to Once Again Sell on Amazon
After a six-year absence, Nike will soon begin selling products directly on Amazon.com, having previously stopped in 2019 to go it alone. At the same time, the company is reportedly set to increase prices across most of its sneakers and other clothes in the wake …
Why Aren’t More Retailers With Transportation Fleets Adopting a Multiyear Procurement Plan?
Brian Antonellis
In 2025, change and uncertainty have defined everything from the broader economy and operational costs to the political and regulatory environments. For retailers that manage heavy duty truck transportation fleets, nowhere has this been more prevalent than the relaxing of the California Air Resources Board …
Messaging & Content Strategies for Long-Lifespan Products
For brands that sell products with lifespans that stretch into multiple years, devising an engaging digital marketing messaging strategy can be difficult. Consider a mix of content from these nine topic areas, which range from promotional to non-promotional, and from brand-centric to customer-centric. …
