The Future of Content Marketing: 5 Predictions
Roop
The second edition of “Epic Content Marketing” by Joe Pulizzi and Brian Piper inspired Oracle’s Chad S. White to share the five trends he thinks will drive the next 10 years of content marketing. …
Walmart+ is 50% Off Ahead of Prime Day Sale
Joe Keenan
Walmart is seeking to acquire more members for its premium loyalty program, Walmart+, with a 50 percent off deal for a year. The half-off deal lasts through July 18. The timing of the offer strategically leads up to Amazon.com’s Prime Day event, which is scheduled for July …
What Retailers Should Look for in Their PSPs With the Rise of Quantum Computing
Ralf Gladis
Quantum computers are perceived by the public as sophisticated computers designed to solve complex problems more rapidly than conventional computers. It’s thought that these types of computers can only be found in a handful of IT companies outside of universities. However, variations have been developed …
Saks to Acquire Neiman Marcus
The parent of Saks Fifth Avenue sealed a $2.65 billion deal to buy rival Neiman Marcus, according to people familiar with the matter, creating a powerhouse in luxury retailing that seeks to hang onto wealthy shoppers — all with a little help from Amazon.com. Amazon and …
e.l.f. First Beauty Brand to Sell Products on Roblox Via Virtual Kiosk
Kristina Stidham
Beauty brand e.l.f. has expanded its partnership with virtual world and gaming platform Roblox to include real-world commerce, reports PYMNTS. In the new virtual kiosk within the e.l.f. Up! experience on Roblox, which is powered by Walmart, U.S. visitors can buy a Roblox-exclusive limited-edition physical …
Digital Marketing in 2030: Major Changes & How to Adapt [with on-demand webinar]
Big changes are coming over the next several years that will affect how digital marketers connect with and build strong relationships with their customers and prospects. …
Preparing for Peak Season: Why This Year is Different
Siddharth Priyesh
As we approach the holiday season, retailers and logistics service providers (LSPs) like freight forwarders and warehouses are placing their respective orders to secure the availability of merchandise before shoppers add to their carts. This year, the holiday consumer landscape is slightly different. With U.S. …
DTC is Going Back to Basics. And That’s a Good Thing
Ryan Vanni
A quick confession: I love the mall. I love the more tangible entertainment and leisure aspects of it. Walking around aimlessly is calming and creates a built-in way to take time for myself while shopping. I can’t always say the same about shopping online these …
Rethinking Ad Success: Why Retailers Should Prioritize Lifetime Value Over Conversions
Mitsunaga Kikuchi
In baseball, player success is measured in statistics like batting average, on-base percentage and runs batted in. Advertising has its own metrics for success (as many as in baseball), from leads generated to total engagement, cost per acquisition to cost per thousand impressions. However, one …
Gen Z and Building Authentic Community: Understanding the Value for Retailers and C-Suite Executives
Samyr Laine
Forward-thinking CPG and retail brands like Jiant, Kudos and Sienna Naturals continue to grow through consistent consumer connection and a steadfast commitment to building authentic communities. These brands show strong year-over-year growth, possess loyal customer bases, and prioritize strategic public collaboration efforts, very often through …
