Digital Marketing Tests to Run in the Runup to the Holiday Season
Roop
The back-to-school season, Labor Day, and Halloween represent great opportunities to better align with your ever-changing customers before heading into the all-important holiday season. …
True Religion Acquired by Private Equity Firm
Marie Albiges
True Religion, the jeans brand that sold out of bankruptcy, has been acquired by private equity firm ACON Investments and retail investment firm SB360 Capital Partners, according to a press release sent by ACON on Tuesday. The terms of the deal weren’t disclosed. The investment fund …
The Great Search Shift: How Retailers Can Adapt to the New Rules of Search
Charli Rogers
Today’s retail landscape is no walk in the park. Communication has evolved unimaginably: endless forums and review sites sharing consumer opinions, expectations for highly personalized experiences, and digital giants like Google and Amazon.com, which have conditioned consumers to expect instant access and gratification. It’s more …
Picking the Right Sender Name: Brand or Person?
Which is the right sender name: Brand or Person? Some brands are feeling the pressure to use people’s names, but if that’s done in the wrong way, this tactic can cause a number of problems. …
AI Chatbots: Friend or Foe This Holiday Season?
Urvashi Sheth
The holiday season is here, which means consumers are ready to spend. Every dollar spent inevitably leads to more customer service inquiries, whether travel, clothes or gifts. Given that the human attention span has dropped a whopping 25 percent in the past few years, brands …
Simplifying Store Management: Making Sense of Complexity and Driving Performance
Julian Mills
More than 4,500 new stores have opened this year, and while this growth is a testament to retail’s resilience, it brings a series of complexities for store leaders to manage. Whether you’re overseeing one store or a network of thousands, the role of a store …
Nordstrom to Go Private in $6.25B Deal With Founding Family, Mexican Retailer
Joe Keenan
Nordstrom announced on Monday that it will become a private company after it agreed to a buyout deal valued at roughly $6.25 billion from Nordstrom’s founding family and Mexican department store El Puerto de Liverpool. The company’s board of directors unanimously approved of the transaction, …
How Can AI and Automation Help Contact Center Agents Thrive This Holiday Season?
Jennifer Lee
As the holiday shopping season gathers pace, retailers are working extra hard to satisfy increased customer demand. There’s a strong emphasis on in-store teams, but contact center agents are also critical, serving as the touchpoint between retail brands and millions of customers grappling with online …
AI-Generated Code: Generative AI Concerns & Opportunities for Marketers
As when generating text and images, marketers have a full spectrum of possible use cases when using generative AI for coding. Here are the six most common code-writing use cases… …
The Container Store Files for Bankruptcy
The Container Store — once the premier hub for all things storage and organization — filed for bankruptcy amid mounting debt. The 46-year-old retail chain filed for Chapter 11 bankruptcy protection late Sunday in a Texas district court. It comes just days after Big Lots and …
