Oracle Unity CDP Helps Brands Ring in New Year with Better Customer Experiences
Roop
The holiday season is a stress test for every B2C organization, as well as their systems. Oracle Unity, our customer data platform (CDP), passed this stress test with flying colors. …
Under Armour to Pay $434M to Settle Lawsuit Over Sales Disclosures
Joe Keenan
Under Armour on Friday said it has agreed to pay $434 million to settle a 2017 class action lawsuit accusing the sports apparel maker of defrauding shareholders about its revenue growth in order to meet Wall Street forecasts. The proposed settlement, subject to court approval, …
Debunking Common Email A/B Testing Misconceptions
Lauren McGrath
Over the years, we’ve guided brands with A/B testing initiatives that help drive growth and insights, educating and empowering our clients along the way. A/B testing is an email marketing initiative that can have profound long-term impact but is widely misunderstood. Let’s identify and correct …
Total Retail Tech 2024: The Summit for Retail Technologists
Kristina Stidham
Simply put, Total Retail Tech brings the right people together for the right conversations. By matching like-minded retail executives, Total Retail Tech enables honest and open discussions about technology and other business challenges. Furthermore, instead of learning about technologies you don’t need or can’t implement, Total Retail Tech …
FullBeauty Brands Acquires Plus-Size Brand Avenue
FullBeauty Brands earlier this week announced that it will acquire Avenue Stores from City Chic Collective Limited, an Australian publicly traded company. Terms were not disclosed. Avenue is a U.S.-based digital specialty retailer of plus-size apparel, targeting value-conscious women aged 25 to 55. The plus-size …
How US Subscription Retailers Use Brand-to-Brand Partnerships to Drive Record Performance
Stephanie Appel
Since 2020, U.S. households have been battling high inflation and navigating increased costs for groceries, gas and housing. As a direct consequence of this inflationary environment, consumers have had to make difficult spending decisions. Despite these challenges, the retail industry has remained nimble, adapting with …
Why Meeting Consumer Sustainability Demands Requires IoT Sensing as a Service
Guy Yehiav
For food retailers and grocers, it’s critical to be cognizant of the fact that consumers are increasingly making purchasing decisions with an eye toward sustainability. Data from Capital One’s Shopping Research Report reveals that more than 177 million U.S. adults are considered eco-friendly shoppers in …
Writing Survey & Progressive Profiling Questions that Deliver Valuable Insights
Brands are increasingly focusing on collecting more zero-party data via signup forms, profile pages, polls, and other forms of progressive profiling. It sounds simple, but creating questions and interpreting the answers can easily go wrong. …
Revolve Group Opens First Store Following Pop-Up Shop Success
Revolve Group (RVLV), the next-generation fashion retailer for millennial and Gen Z consumers, last week announced the opening of its first ever permanent physical retail location in Aspen, Colorado. This decision follows the success of the REVOLVE and FWRD Pop-Up shopping experience that opened in …
Bridging High-Tech Efficiency With High-Touch Personalization: AI’s Role in Scaling Customer Service Excellence
Shashank Saxena
Imagine a time when walking into a store meant being greeted by an associate who knew your size, taste, budget and buying history. Instead of a generic “How can I help you?” they’d say, “How did you like your Hoka running shoes? Would you like …
