Rightsizing Your Use of Digital Marketing Agencies
Digital marketing agencies like ours offer a variety of kinds of engagements that range from short-term to long-term, as well as limited to extensive. Here’s what’s most popular among our clients… …
Embedded Finance: A Financial Services Boon for Retailers
Embedded finance refers to the integration of financial services into non-financial platforms, enabling businesses such as retailers to offer banking, lending, insurance and payment services directly within their existing products. This can improve customer satisfaction, loyalty and open new revenue streams. In fact, one study …
Beyond Black Friday: The Power of Customer Loyalty Programs
Black Friday is a massive opportunity to attract new customers, but the challenge lies in turning them into loyal repeat buyers. Research shows that 64 percent of brands find shoppers acquired during Black Friday have a lower lifetime value than customers acquired at other times …
3 Crunch-Time Strategies for Holiday Season Success
How much is bad customer experience really costing you? Most brands, especially ahead of the holiday season, pour a lot of effort into attention-grabbing campaigns, boosting product options and inventory, and becoming hypercompetitive on pricing. While all are important, the issues lie deeper into what …
Don’t Let Swipe Fees Steal This Holiday Season
Every holiday season, retailers look forward to a surge in consumer spending — only for swipe fees to barge in like the well-known green grouch, swiping away hard-earned profits one tap, insert and swipe at a time. With consumer spending expected to jump by 7 …
AI Summaries for Email: Design Impacts on Marketers
Inbox providers are using generative AI to provide summaries of emails both pre- and post-open. After extensive testing by Oracle Digital Experience Agency, we have 4 recommendations for marketers. …
Shoppers Head to Stores for Potential Record Black Friday
Discount hunters searching for Black Friday deals have officially kicked off the holiday shopping season. Consumers are forecasted to break spending records in 2024, with the average person expected to spend a little over $1,000, up 14 percent from last year, according to data from …
Consumers Spend Record $6.1B Online on Thanksgiving
Consumers spent a record $6.1 billion online on Thanksgiving, up 8.8 percent year-over-year (YoY). Growth outpaced last year (Thanksgiving 2023: $5.6 billion, up 5.5% YoY), driven by big discounts across the board. Mobile shopping hit an all-time high on Thanksgiving, with 59.5 percent of online sales coming through a mobile …
How Lowe’s Has Prioritized its Tech and Innovation Strategy
Lowe’s Innovation Labs imagines, explores and accelerates the future of home improvement through the lens of emerging technology. Josh Shabtai, senior director of ecosystem at Lowe’s Innovation Labs, spoke at Total Retail Tech earlier this fall to detail the work he and his team are …
Walmart Makes Sweeping Cuts to DEI Initiatives
Walmart on Monday confirmed that it’s ending some of its diversity initiatives, removing some LGBTQ-related merchandise from its website, and winding down a nonprofit that funded programs for minorities, reports CNBC. The nation’s largest employer, which has about 1.6 million U.S. workers, joined a growing …