The Retail Tech Revolution is Here: Are You Prepared?
It feels almost quaint to discuss the “digital transformation” of the retail industry. Ten years ago, that mostly meant “have a website” and “digitize inventory.” Now these tools are table stakes, and the true digital transformation is the rapid expansion and harnessing of emerging technologies …
Unlocking Loyalty: The Evolution of Customer Rewards Programs
Years ago, grocery stores and supermarkets implemented loyalty card systems which involved issuing physical loyalty cards, which customers could present at checkout to earn points or discounts based on their purchase amount. Over time, customers accumulated points that they could redeem for rewards such as …
The best AI tools for your e-commerce store
Artificial intelligence is steadily gaining popularity among professionals and individuals. As its uses diversify, artificial intelligence and its various language models are showing their potential. The trend is such that 35% of companies have already adopted AI in their processes (AuthorityHacker). 90% of companies now …
A/B Testing vs. Multivariate Testing: Which Is Better for Your Website?
Learn whether you should be A/B testing or multivariate testing to properly optimize your website. …
Supply Chains Facing New Pressures as Companies Seek Cost Savings
A Boston Consulting Group survey of global executives found a majority are targeting supply chain and manufacturing costs as the biggest areas to achieve cost savings in 2024. …
Kevin Plank to Return as Under Armour’s CEO
Kevin Plank, the founder of Under Armour, is returning to the helm of the Baltimore-based athletic wear maker, the company announced in a Wednesday afternoon press release. Plank is set to be president and CEO starting April 1. He will succeed Stephanie Linnartz, who had …
Turning Browsers Into Buyers: Merchants See Expanded Benefits to Card-Attached Installments
Consumers love paying with installment plans. A recent report confirms that 60 percent of shoppers over the past year chose to pay for their purchases with interest-free installments, and most of those shoppers (45 percent) chose to do so with their own general-purpose credit cards. …
Kohl’s to Add Babies R Us Shop-in-Shops to 200 Stores
Kohl’s said Tuesday that it’s teaming up with the owner of Babies R Us to bring baby gear, furniture and more to approximately 200 of its stores across the country, reports CNBC. The department store chain struck a licensing deal with WHP Global, a brand …
Try This On for Size: Why US Fashion Retailers Must Not Dismiss True Sizing Technology
Given the growing returns crisis within the United States’ e-commerce and apparel sector, the urgency to address the core issues cannot be overstated. Why? Because a staggering 2.6 million tonnes of returned clothing have amassed in the country, signaling a critical juncture for retailers to …
Top 5 trends in digital marketing in 2024
Marketing is, like the e-commerce industry, in constant evolution. Every year, new trends emerge, inspired by the strategies of major influential brands or by agencies proposing new promotional concepts. In the last few years, marketing has been influenced in particular by methods of communication and …