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For affluent consumers who are ultra-sensitized to luxury brands and their codes of meaning, savoir-faire is the ultimate flex. In some prominent families, purchases and self-presentation trigger complex negotiations between social obligation and self-expression. A perfect example is the age-old tradition of donning your grandmother’s …

Only 41 percent of retailers find the current process for selling and buying retail media efficient. This insight has prompted discussions on how to continue its development, what’s working well, and where the major pain points exist. To succeed, retailers must address five critical challenges …

Canada Goose said Tuesday that it will cut about 17 percent of its corporate workforce, reports CNBC. This announcement follows a string of other retailers that have laid off employees this year as consumers continue to pull back on discretionary spending. The cuts will affect …

Target will double its bonus payments to salaried employees this year, as the big-box retailer’s profits recover from a bumpy nearly two-year stretch, reports CNBC. In a statement, Target said the annual bonus payout is based on how the retailer performs against sales and profit …

When making key decisions about brand positioning and activation opportunities, brand leaders must pay close attention to the factors that influence audience buying behaviors. Brand leaders must leverage shopper mindsets to create powerful brand strategies, from messaging to channel strategy. In a Gartner survey, over …

It feels almost quaint to discuss the “digital transformation” of the retail industry. Ten years ago, that mostly meant “have a website” and “digitize inventory.” Now these tools are table stakes, and the true digital transformation is the rapid expansion and harnessing of emerging technologies …

Years ago, grocery stores and supermarkets implemented loyalty card systems which involved issuing physical loyalty cards, which customers could present at checkout to earn points or discounts based on their purchase amount. Over time, customers accumulated points that they could redeem for rewards such as …