A/B Testing vs. Multivariate Testing: Which Is Better for Your Website?
Roop
Learn whether you should be A/B testing or multivariate testing to properly optimize your website. …
Supply Chains Facing New Pressures as Companies Seek Cost Savings
bstraight@peerlessmedia.com
A Boston Consulting Group survey of global executives found a majority are targeting supply chain and manufacturing costs as the biggest areas to achieve cost savings in 2024. …
Kevin Plank to Return as Under Armour’s CEO
Joe Keenan
Kevin Plank, the founder of Under Armour, is returning to the helm of the Baltimore-based athletic wear maker, the company announced in a Wednesday afternoon press release. Plank is set to be president and CEO starting April 1. He will succeed Stephanie Linnartz, who had …
Turning Browsers Into Buyers: Merchants See Expanded Benefits to Card-Attached Installments
Colin Mellon
Consumers love paying with installment plans. A recent report confirms that 60 percent of shoppers over the past year chose to pay for their purchases with interest-free installments, and most of those shoppers (45 percent) chose to do so with their own general-purpose credit cards. …
Kohl’s to Add Babies R Us Shop-in-Shops to 200 Stores
Kristina Stidham
Kohl’s said Tuesday that it’s teaming up with the owner of Babies R Us to bring baby gear, furniture and more to approximately 200 of its stores across the country, reports CNBC. The department store chain struck a licensing deal with WHP Global, a brand …
Try This On for Size: Why US Fashion Retailers Must Not Dismiss True Sizing Technology
Shingo Tsukamoto
Given the growing returns crisis within the United States’ e-commerce and apparel sector, the urgency to address the core issues cannot be overstated. Why? Because a staggering 2.6 million tonnes of returned clothing have amassed in the country, signaling a critical juncture for retailers to …
Top 5 trends in digital marketing in 2024
Thibault Herpin
Marketing is, like the e-commerce industry, in constant evolution. Every year, new trends emerge, inspired by the strategies of major influential brands or by agencies proposing new promotional concepts. In the last few years, marketing has been influenced in particular by methods of communication and …
The Biggest Shifts in Email Marketing Trends for 2024 [with on-demand webinar]
Oracle Digital Experience Agency experts explore the biggest changes in the adoption and impact of various email marketing trends, based on our fifth annual survey. …
Political Headwinds Not Enough to Trump Company DEI Goals
Gartner’s annual DEI survey finds that companies continue to invest in programs as it leads to better employee attraction, retention and overall wellness. …
3 Leading Brand Execs on Using CDPs to Boost Marketing Performance
Customer data platforms (CDPs) are technology solutions that combine data from multiple tools to create a single centralized customer database containing data on all touchpoints and interactions with your product or service. With that data in hand, marketers are able to create the personalized experiences …
