Email Marketing Trends for 2024: Unproven Opportunities
Roop
Our fifth annual survey of our digital marketing and communications experts reveals some bleeding edge trends in email marketing that may be opportunities…or misadventures. …
Exploring Customer Loyalty and Retention
Vijay Iyer
The retail industry, particularly e-commerce, is expansive, constantly evolving, and dynamic. The primary challenge for retailers lies in retaining existing customers amidst competition and the rising cost of acquiring new customers. The 2023 State of Customer Messaging Report highlights the significance of customer retention, with …
From Fragmentation to Sophistication: The Need for Neutral Measurement in Retail Media
David Pollet
It’s not just you — advertising is getting more personal. Retailers and brands know more about consumers than ever, thanks to their first-party data, and retail media networks (RMNs) can deliver personalized advertising by leveraging it. Beyond its role in targeting consumers, this transactional data …
Neiman Marcus Ends Partnership With Farfetch
Joe Keenan
Neiman Marcus Group on Wednesday announced it has abandoned plans to use Farfetch’s e-commerce software to revamp the luxury department store’s online storefront and app. The luxury department store chain will also not join Farfetch’s marketplace. Neiman Marcus Group first entered an agreement with Farfetch …
Reshaping Retail: Top 3 Trends for 2024
Ben Gaskill
Many retail businesses are charting their courses for 2024, exploring inventive avenues to enhance their services and elevate the overall customer experience. Keeping up with the latest trends in the retail landscape will be crucial to their success. And to my mind, three particular trends …
Zetwerk Analysis Finds Purchasing Managers Top Supply Chain Pay Lists
bstraight@peerlessmedia.com
A data dive into supply chain salaries and job openings at Zetwerk found the median salary above $90,000 with logistician and industrial engineers seeing the highest job growth opportunities. …
New Balance Launches ‘Reconsidered,’ its New Resale Platform
New Balance has become the latest company to launch its own resale website, following the steps of more than 160 brands that have so far adopted resale. The sportswear and lifestyle brand will enable consumers to shop and sell pre-owned New Balance shoes via a dedicated …
IT’SUGAR is Sweetening Customers’ In-Store Experiences
In episode 438 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jarett Levan, president and CEO of BBX Capital, a diversified holding company and parent of IT’SUGAR, the largest specialty candy retailer in the U.S. Listen in as Levan provides an overview of IT’SUGAR (1:00), discusses …
The Fifth Quarter: Navigating the Post-Holiday Season [with on-demand webinar]
The ripple effects of the holidays can be felt well into the New Year. Let’s talk about ways to reduce the negative impacts and boost the positive impacts of these post-holiday issues through smart marketing and other strategies. …
Albertsons Media Collective’s ‘Co-Op Garden’ Innovation Approach
Kristina Stidham
While at NRF 2024: Retail’s Big Show in New York City last month, Editor-in-Chief Joe Keenan spoke with Evan Hovorka, vice president of product and innovation at Albertsons Media Collective, the next-generation retail media arm for Albertsons Companies, Inc. Hovorka provides an overview of the …
