Effective Customer Messaging during a Weather Emergency
Roop
With extreme weather events like blizzards, hurricanes, and wildfires becoming much more common, brands need to be better prepared to send their customers messages to help them both prepare for these events and stay informed afterward. …
Saks’ Plan to Bring Luxury to Online Shoppers
Joe Keenan
In a presentation at the ICR Conference in Orlando, FL last week, Marc Metrick, CEO of Saks, a digital platform for luxury fashion in North America, discussed winning over digital-native consumers and the concept of accessible luxury, among other topics. Metrick is a self-described “lifer” …
Kitchen Brand Houzer Invests in D2C Growth
Madalyn Dingman
While at NRF 2024: Retail’s Big Show in New York City this week, Editor-in-Chief Joe Keenan spoke with Michael Challinger, CEO of Houzer, an emerging kitchen and bathroom product company, to learn more about the brand’s partnership with commerce platform BigCommerce. Challinger discusses transforming the …
As Red Sea Crisis Drags On, Shippers Eye Alternatives
amywunderlin@gmail.com
While shifting Asian cargo from East Coast to West Coast U.S. ports adds time and cost, it is one option shippers have to counter continued risk in the Red Sea. …
How Walmart is Embracing AI
Melissa Campanelli
Artificial intelligence (AI) is enabling Walmart to move from being an omnichannel retailer to an adaptive one, at least according to Anshu Bhardwaj, senior vice president and chief operating officer at Walmart Global Technology and Walmart Commerce Technologies, who spoke at a session during the …
Combatting Retail Turnover: The ROI of Employee Education
Jonathan Lau
Retail has historically experienced high employee turnover, leading many companies in this sector to simply accept and incorporate this trend into their business models. The prevailing logic has been that it’s more cost effective to continually hire and train new employees than to increase wages …
Walmart’s CMO Outlines 3 Key 2024 Initiatives
In a keynote presentation at the ICR Conference in Orlando, FL earlier this week, William White, senior vice president and chief marketing officer, Walmart U.S., detailed three key marketing strategies for the retailer in the new year. Each of the three initiatives support the marketing …
How to Use ‘Surprise and Delight’ Tactics to Win Consumers’ Hearts
Amy Shahandeh
Let’s face it: Traditional loyalty programs were designed for another age and now they’re necessarily evolving as brands recognize the need for innovative strategies to capture and keep consumers’ hearts. The shift towards “surprise and delight tactics” on social media is becoming increasingly crucial in …
How Testing & Marketing Optimization Drive Website Performance
What to test and which victory metric to use, plus 10 benefits of website testing and marketing optimization. …
Turning the Page: One industry’s paper-thin use of AAA
j.brillon@ehpub.com
Developing agile, adaptable, and aligned supply chains can help the printing-paper industry weather supply chain turmoil. …
