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There’s a near obsession with achieving the 360-degree customer view. With a single, centralized customer record, marketers believe they can achieve their dreams of perfectly orchestrated marketing across channels. Customer data platforms (CDPs) are typically the system of choice, serving as the global ID or …

Dara Meath is chief technology officer of Build-A-Bear Workshop, a global brand focused on its mission to “add a little more heart to life” by appealing to a wide array of consumer groups who enjoy the personal expression in making their own “furry friends” to …

Online spending rose 4.9 percent year-over-year, setting a record for e-commerce during the holiday season, as shoppers pounced on discounts and leaned on buy now, pay later to cover more of their purchases, according to Adobe Analytics. Sales totaled $222.1 billion on retailers’ websites and apps …

The retail industry, continuously adapting to new technologies and evolving consumer habits, is, once again, at the crossroads of transformation. New technologies, especially the integration of artificial intelligence, are central to this moment, compelling retailers to adjust to changing shopping behaviors and to enhance their …

Supply chains across the globe are becoming increasingly complex, competitive, and under the scrutiny of existing and developing regulation. To date, the guiding solution has been elementary: scan it. For years, scanning products have allowed supply chain professionals to keep track of every item in …

No other advertising channel has ever grown as fast as commerce media. In just five years, the market went from $1 billion to $30 billion — more than twice as fast as it took social media advertising to achieve the same milestone. And by all …

It’s that time of the year when retailers ready themselves for a surge in sales and roll out festive promotions. But after the cash registers stop ringing and the holiday lights turn off, many concerns surface, such as gift returns and ongoing sustainability challenges. Retailers …

Innovations in frictionless-yet-secure transactions are becoming increasingly important when it comes to navigating promotions in various industries, a weapon often used to boost customer acquisition and loyalty. An estimated $1.5 million is lost each month by U.S.-based delivery companies attributed to promotion abuse, a type …