Amazon Cuts Referral Fees for Apparel Merchants
Joe Keenan
Amazon.com is slashing its merchant fees for clothing vendors in an attempt to compete with Chinese fast-fashion retail site Shein, which may be on the docket to IPO in 2024. The online retail giant announced Tuesday that referral fees for items priced under $15 will …
Reshaping Holiday Beauty Marketing: Visual Authenticity and the AI Revolution
Rebecca Rom-Frank
As the holiday season nears, artificial intelligence is transforming retail marketing in the beauty sector. However, responsible AI usage is crucial to maintaining trust with wary consumers. Our VisualGPS research revealed that in 2023, AI makes 63 percent of Americans very nervous, rising from 53 …
Safer Transportation: Linking Personality Traits to Distracted Driving
j.brillon@ehpub.com
Research has found some correlation between personality traits and distracted driving behaviors. But there is question on whether businesses can use that information to improve employee safety. …
4 Major Factors Impacting Email Marketing Results This Holiday Season
Roop
This holiday season, you’ll want to be mindful of these macro economic and channel factors when gauging email program success, according to Oracle Digital Experience Agency experts. …
Inventory Transparency Key to Retailers’ Omnichannel Operations
As part of its 2023 Top 100 Omnichannel Retailers report, Total Retail assessed leading retailers and brands across a host of operational criteria. One of those criteria was the ability for consumers to view in-store inventory availability and stock levels from a retailer’s website and/or …
Staples Hit With Cyber Attack During Critical Holiday Season
Marie Albiges
Staples announced Monday it had been hit by a cyber attack during the week following Thanksgiving that temporarily disrupted customer support channels and delivery systems. “Staples recently identified a cybersecurity risk [and] took proactive steps in an effort to mitigate the impact and protect customer …
How Shutterfly’s Optimized Supply Chain is Crafting Personalized Gifts in Record Time
Kristina Stidham
Shutterfly’s personalized products come to life through innovative technology and supply chain efficiencies. During the busy holiday season, the gifting retailer goes the extra mile to ensure products are crafted and delivered in record time. In this video interview, Sally Pofcher, CEO of Shutterfly, discusses …
VF Corp. Lays Off 500 as Part of Turnaround Strategy
Denver-based apparel company VF Corp. confirmed Wednesday it will lay off 500 of its workers globally. The company — one of the world’s largest apparel, footwear and accessories retailers with brands like Vans, The North Face, Timberland, and Dickies — reported second quarter fiscal 2024 results on Oct. …
Executives on Notice: Canadian Supply Chain Law Targets Businesses
amywunderlin@gmail.com
A Canadian supply chain law set to take effect Jan. 1, 2024, will place the responsibility on brands, retailers, and importers to identify and prevent child and forced labor within their supplier networks. …
Get Inspired by These Award-Winning Digital Marketing Campaigns
Check out the most recent award-winning campaigns by Oracle Digital Experience Agency clients. These 4 MarCom Awards, 3 W3 Awards, and MediaPost Email Insider Award bring our total to more than 50 awards won in recent years. …
