From Omnichannel Onward
Christa Anz
Over the past few years, omnichannel experiences have emerged as a pivotal element of retailers’ customer journey strategies. Though the majority of retail purchasing still happens at store registers, online buying options continue to grow in popularity — and it’s happening quickly. Less than 25 …
Digital Channel Strategy: Strengths & Weaknesses of Email, SMS, & Push
Roop
Devising an effective cross-channel messaging strategy starts by understanding the strengths and weaknesses of every channel. Let’s look at email, SMS, and push. …
Checkout Challenged: Navigating the New Wave of Email Address Lawsuits in Massachusetts
Harrison Brown
The digital marketplace is facing a new legal challenge that could reshape the online checkout experience. Class-action lawsuits targeting the near-universal practice of asking for an email address during checkout online are on the rise. As we previously reported, the summer started with a wave …
The Challenges of Operating Retail Media Networks … And How Retailers Can Overcome Them
Nich Weinheimer
Beyond retail media giants like Amazon.com and Walmart, there’s a growing host of retailers that are still grappling with how to transform themselves into media entities. At the same time, the retail media teams inside these companies are being tasked to grow at 10, 20, …
How Geopolitical Forces Are Reshaping Global Supply Chain Strategies
Lilian Bories
In recent years, geopolitical events have exposed the fragility of global supply chains. The pandemic, the Russia/Ukraine war, and the Israel/Gaza conflict have starkly demonstrated the vulnerabilities of supply lines. Designed primarily to minimize costs by leveraging low-cost labor and materials, these networks are easily …
How to Boost Retail Sales With Proven Direct Mail Offer Strategies
Jacqueline Johnson-Leister
As marketers continue to navigate Q3, standout direct mail offers play an increasingly pivotal role in driving audience response and boosting overall program performance. It is the “deal” you present to your recipients, signaling what you will provide in exchange for their response. A compelling …
CDP vs. MDW vs. CRM vs. CDM vs. DMP: How They Differ & How They Might Work Together
When it comes to managing your customer data, brands have many options. However, all of those options are not created equal. Let’s compare customer data platforms to MDWs, CRMs, CDMs, and DMPs. …
LL Flooring Files Bankruptcy, Will Close 94 Stores
Joe Keenan
LL Flooring has announced that it will close 94 stores in more than 30 states as it filed for chapter 11 bankruptcy. The company, formerly known as Lumber Liquidators, said that it is nearly $110 million in long-term debt in filings made in Delaware bankruptcy court …
Rising Retail Pricing Pressures Mandate an Elevated Emphasis on Cost Reduction Strategies
Ryan Swiderski
Despite recent progress in reducing inflation, prices are still high and consumers remain under pressure. Excess savings accumulated during the pandemic have been depleted for a substantial part of the population and credit card delinquencies have reached record levels. We’re also seeing a reduction in …
Think Outside the Box to Maximize GenAI Investments in the Contact Center
Tom Lewis
For years, brands have assessed the return on investment of customer experience automation by asking three questions: What does it cost to serve a customer today? What could it cost to serve a customer tomorrow? What is the investment price to get from A to …
