Effective Customer Messaging during a Weather Emergency
Roop
With extreme weather events like blizzards, hurricanes, and wildfires becoming much more common, brands need to be better prepared to send their customers messages to help them both prepare for these events and stay informed afterward. …
How Testing & Marketing Optimization Drive Website Performance
What to test and which victory metric to use, plus 10 benefits of website testing and marketing optimization. …
The Most Critical Email Deliverability Questions [with on-demand webinar]
Get answers to pressing email deliverability questions about Apple’s Mail Privacy Protection, Link Tracking Protection, Gmail pre-fetching, the retirement of email accounts by inbox providers, and more. …
3 Tailwinds Driving Focus on Building Direct Customer Relationships
Three major digital marketing trends are causing brands to increase their focus and investments on email, SMS, loyalty, and other marketing channels where they have the most control over building and reaching their audiences. …
Black Friday Week: 3 Key Email Marketing Insights
These 3 key email marketing insights can boost your performance next holiday season, as well as increase your results during other peak promotional seasons in 2024. …
4 Major Factors Impacting Email Marketing Results This Holiday Season
This holiday season, you’ll want to be mindful of these macro economic and channel factors when gauging email program success, according to Oracle Digital Experience Agency experts. …
Get Inspired by These Award-Winning Digital Marketing Campaigns
Check out the most recent award-winning campaigns by Oracle Digital Experience Agency clients. These 4 MarCom Awards, 3 W3 Awards, and MediaPost Email Insider Award bring our total to more than 50 awards won in recent years. …
New Name, Expanded Mission: Oracle Digital Experience Agency
Oracle’s agency services group has changed its name to Oracle Digital Experience Agency to better represent its existing scope of services, plus its new offerings, which include the support of more marketing channels and more Oracle products. …
When to Hit Pause on Your Digital Marketing Campaigns
Sadly, brands have faced an increasing number of circumstances in which they’ve decided it was in their best interest to cancel or delay their digital marketing campaigns. Here are 7 reasons to consider hitting pause, plus 2 alternatives… …
GetBusy Turns to NetSuite as it Gets Busier
katie
It is not often we see a startup split from its parent company, delist from the Australian Securities Exchange (ASX), move to a new country, successfully list on the London Stock Exchange, and rapidly scale. But that’s exactly what the GetBusy team did. It’s such an inspiring …
