The Retail Tech Revolution is Here: Are You Prepared?
It feels almost quaint to discuss the “digital transformation” of the retail industry. Ten years ago, that mostly meant “have a website” and “digitize inventory.” Now these tools are table stakes, and the true digital transformation is the rapid expansion and harnessing of emerging technologies …
Unlocking Loyalty: The Evolution of Customer Rewards Programs
Years ago, grocery stores and supermarkets implemented loyalty card systems which involved issuing physical loyalty cards, which customers could present at checkout to earn points or discounts based on their purchase amount. Over time, customers accumulated points that they could redeem for rewards such as …
Kevin Plank to Return as Under Armour’s CEO
Kevin Plank, the founder of Under Armour, is returning to the helm of the Baltimore-based athletic wear maker, the company announced in a Wednesday afternoon press release. Plank is set to be president and CEO starting April 1. He will succeed Stephanie Linnartz, who had …
Turning Browsers Into Buyers: Merchants See Expanded Benefits to Card-Attached Installments
Consumers love paying with installment plans. A recent report confirms that 60 percent of shoppers over the past year chose to pay for their purchases with interest-free installments, and most of those shoppers (45 percent) chose to do so with their own general-purpose credit cards. …
Kohl’s to Add Babies R Us Shop-in-Shops to 200 Stores
Kohl’s said Tuesday that it’s teaming up with the owner of Babies R Us to bring baby gear, furniture and more to approximately 200 of its stores across the country, reports CNBC. The department store chain struck a licensing deal with WHP Global, a brand …
Try This On for Size: Why US Fashion Retailers Must Not Dismiss True Sizing Technology
Given the growing returns crisis within the United States’ e-commerce and apparel sector, the urgency to address the core issues cannot be overstated. Why? Because a staggering 2.6 million tonnes of returned clothing have amassed in the country, signaling a critical juncture for retailers to …
3 Leading Brand Execs on Using CDPs to Boost Marketing Performance
Customer data platforms (CDPs) are technology solutions that combine data from multiple tools to create a single centralized customer database containing data on all touchpoints and interactions with your product or service. With that data in hand, marketers are able to create the personalized experiences …
The Power of Back-in-Stock Email Marketing
For e-commerce brands, it’s not the year of the dragon, it’s the year of the back-in-stock message. Automated back-in-stock message sends have been on a multiyear rise. In 2023, brands sent 4x as many as the year before, generating 3x the number of orders than …
Target to Launch Paid Membership Program as Part of Loyalty Revamp
Target on Tuesday said it will launch a paid membership program next month, riffing off the playbook of its rivals Amazon.com and Walmart, reports CNBC. The subscription-based program, Target Circle 360, will launch in early April and cost $99 per year. Target will offer a …
Step Into the Future of Retail Media: Key Tenets to Scaling a Creative Workflow
Want to build your own retail media empire? Or at least figure out a way to manage your advertisers seamlessly to keep your stress low and your ability to scale high? Retail media is growing fast. To make the most of that momentum, your advertisers …