West Marine Exec on CRM Marketing ROI: ‘Consider Both Quantity and Quality’
Joe Keenan
In episode 456 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Alok Jain, senior director of CRM, loyalty and marketing analytics at West Marine, the nation’s leading omnichannel provider in the marine aftermarket. Listen in as Jain discusses his career background in the loyalty space …
Where the Song-Beverly Credit Card Act Meets Internet Pixel Litigation
Harrison Brown
Retailers have had to contend with California’s Song-Beverly Credit Card Act since 1971. Among other things, this law set limits on what information retailers can and cannot collect at the point of sale. A 2011 decision by the California Supreme Court saw a wave of …
Honda Loyalty Exec on Keeping Customers Engaged During the Car Buying Journey
In episode 454 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Allison Ferguson, head of customer loyalty at Honda, a manufacturer of automobiles, motorcycles, and battery-powered equipment. Listen in as Ferguson discusses her role at Honda (0:50), what she enjoys about working in loyalty at …
NRF: Father’s Day Spending to Total $22.4B
Melissa Campanelli
Father’s Day spending is expected to reach $22.4 billion this year, according to an annual survey released today by the National Retail Federation (NRF) and Prosper Insights & Analytics. This is the second highest figure in the survey’s history and on par with last year’s …
Tips for Increasing Digital Gift Card Sales
As part of the 2024 Merchant Gift Card Evaluation, Australia Edition, a comprehensive report produced by NAPCO Research in conjunction with Blackhawk Network, 50 Australian merchants’ e-commerce gift card programs were evaluated, including the purchaser and recipient experience for both digital and physical cards of the …
Foot Locker’s Turnaround Shows Signs of Life
Foot Locker saw comparable sales decline 1.8 percent during its fiscal first quarter, far better than the 3.1 percent drop-off that analysts expected, according to StreetAccount. The sneaker retailer also reaffirmed its fiscal year guidance, which projects sales to be between a 1 percent decline …
Target Adds More Low-Cost Items to its Assortment
Continuing its emphasis on low prices, Target said last week it would be adding more than 1,000 low-cost summer items to its product assortment. The products, including swimwear, outdoor items, snacks, drinks and skin care products, will be priced as low as $1 and more …
With Consumers Wary of Sharing Data, How Can Retailers Connect?
Rick Sunzeri
First-party data is increasingly necessary for retailers to offer customers the kinds of personalized experiences they expect. Seventy-one percent of consumers say they expect personalized interactions with companies, according to McKinsey, but consumers are also increasingly wary of sharing their personal data with companies. One …
TJX CEO: Potential to Add Up to 1,300+ Stores
The TJX Cos. Inc. CEO Ernie Herrman wants to capture additional market share around the world, and he plans to do so by opening more store locations. “We are convinced that significant market share opportunities remain across the U.S., Canada, Europe, and Australia over the …
Is the New York Fashion Sustainability and Social Accountability Act Gaining Steam?
Warren Koshofer
The New York Fashion Sustainability and Social Accountability Act (Fashion Act) is back on the agenda of the New York State Legislature. Introduced in 2022, and then reintroduced in 2023, the bill seeks to level the playing field among fashion companies by requiring improved due …
