How Sur La Table is Maximizing Paid Media ROI
While at Shoptalk in Las Vegas earlier this month, Editor-in-Chief Joe Keenan spoke with Philippe Gagnon, vice president of performance marketing at Sur La Table, a nationwide specialty retailer of cookware, kitchen electrics and bakeware; and Trevor Testwuide, CEO and co-founder of Measured, a media …
Decoding the Language of Luxury
For affluent consumers who are ultra-sensitized to luxury brands and their codes of meaning, savoir-faire is the ultimate flex. In some prominent families, purchases and self-presentation trigger complex negotiations between social obligation and self-expression. A perfect example is the age-old tradition of donning your grandmother’s …
5 Challenges Facing Retail Media
Only 41 percent of retailers find the current process for selling and buying retail media efficient. This insight has prompted discussions on how to continue its development, what’s working well, and where the major pain points exist. To succeed, retailers must address five critical challenges …
Canada Goose to Cut 17% of its Corporate Workforce
Canada Goose said Tuesday that it will cut about 17 percent of its corporate workforce, reports CNBC. This announcement follows a string of other retailers that have laid off employees this year as consumers continue to pull back on discretionary spending. The cuts will affect …
Target Doubles Bonuses for Salaried Employees as Profits Recover
Target will double its bonus payments to salaried employees this year, as the big-box retailer’s profits recover from a bumpy nearly two-year stretch, reports CNBC. In a statement, Target said the annual bonus payout is based on how the retailer performs against sales and profit …
Tailor Brand Actions to 4 Shopper Types to Drive Purchases
When making key decisions about brand positioning and activation opportunities, brand leaders must pay close attention to the factors that influence audience buying behaviors. Brand leaders must leverage shopper mindsets to create powerful brand strategies, from messaging to channel strategy. In a Gartner survey, over …
The Retail Tech Revolution is Here: Are You Prepared?
It feels almost quaint to discuss the “digital transformation” of the retail industry. Ten years ago, that mostly meant “have a website” and “digitize inventory.” Now these tools are table stakes, and the true digital transformation is the rapid expansion and harnessing of emerging technologies …
Unlocking Loyalty: The Evolution of Customer Rewards Programs
Years ago, grocery stores and supermarkets implemented loyalty card systems which involved issuing physical loyalty cards, which customers could present at checkout to earn points or discounts based on their purchase amount. Over time, customers accumulated points that they could redeem for rewards such as …
Kevin Plank to Return as Under Armour’s CEO
Kevin Plank, the founder of Under Armour, is returning to the helm of the Baltimore-based athletic wear maker, the company announced in a Wednesday afternoon press release. Plank is set to be president and CEO starting April 1. He will succeed Stephanie Linnartz, who had …
Turning Browsers Into Buyers: Merchants See Expanded Benefits to Card-Attached Installments
Consumers love paying with installment plans. A recent report confirms that 60 percent of shoppers over the past year chose to pay for their purchases with interest-free installments, and most of those shoppers (45 percent) chose to do so with their own general-purpose credit cards. …