Category: Retail

Target will double its bonus payments to salaried employees this year, as the big-box retailer’s profits recover from a bumpy nearly two-year stretch, reports CNBC. In a statement, Target said the annual bonus payout is based on how the retailer performs against sales and profit …

When making key decisions about brand positioning and activation opportunities, brand leaders must pay close attention to the factors that influence audience buying behaviors. Brand leaders must leverage shopper mindsets to create powerful brand strategies, from messaging to channel strategy. In a Gartner survey, over …

It feels almost quaint to discuss the “digital transformation” of the retail industry. Ten years ago, that mostly meant “have a website” and “digitize inventory.” Now these tools are table stakes, and the true digital transformation is the rapid expansion and harnessing of emerging technologies …

Years ago, grocery stores and supermarkets implemented loyalty card systems which involved issuing physical loyalty cards, which customers could present at checkout to earn points or discounts based on their purchase amount. Over time, customers accumulated points that they could redeem for rewards such as …

Kevin Plank, the founder of Under Armour, is returning to the helm of the Baltimore-based athletic wear maker, the company announced in a Wednesday afternoon press release. Plank is set to be president and CEO starting April 1. He will succeed Stephanie Linnartz, who had …

Consumers love paying with installment plans. A recent report confirms that 60 percent of shoppers over the past year chose to pay for their purchases with interest-free installments, and most of those shoppers (45 percent) chose to do so with their own general-purpose credit cards. …

Kohl’s said Tuesday that it’s teaming up with the owner of Babies R Us to bring baby gear, furniture and more to approximately 200 of its stores across the country, reports CNBC. The department store chain struck a licensing deal with WHP Global, a brand …

Given the growing returns crisis within the United States’ e-commerce and apparel sector, the urgency to address the core issues cannot be overstated. Why? Because a staggering 2.6 million tonnes of returned clothing have amassed in the country, signaling a critical juncture for retailers to …

Customer data platforms (CDPs) are technology solutions that combine data from multiple tools to create a single centralized customer database containing data on all touchpoints and interactions with your product or service. With that data in hand, marketers are able to create the personalized experiences …

For e-commerce brands, it’s not the year of the dragon, it’s the year of the back-in-stock message. Automated back-in-stock message sends have been on a multiyear rise. In 2023, brands sent 4x as many as the year before, generating 3x the number of orders than …