The Future of Shoppable Video Ads is Here: Embracing Active Attention
In the ever-evolving business of marketing, one thing has become clear: the era of passive metrics is over. As advertisers navigate this dynamic new world, the deprecation of cookies — a change that holds seismic implications — is at the forefront of the transformation. The …
The Future of Shopping is Social: How Cloud-Based Social Commerce is Redefining the Buyer Journey
The shopping experience has always been a social activity. From the agoras of ancient Greece to the 1980s mega malls, people have rarely shopped alone. However, in recent times, the surge in e-commerce has altered the landscape, making the process of purchasing concert tickets, fashion, …
Toys R Us Pushes Ahead With Retail Comeback, to Open 24 New Stores
Toys R Us is plotting a bold comeback in the U.S., as it plans to expand its brick-and-mortar presence with as many as 24 new flagship stores and a separate rollout at airports and on cruise ships starting this holiday season. The toy retailer’s parent company, …
An Inside Perspective on Ashley’s Rebrand and Store Refresh
In episode 421 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Chris Wantlin, chief retail officer at Ashley, the No. 1 furniture and mattress retailer in North America. Among other topics, Wantlin discusses the company’s recent rebrand, how Ashley is bringing consumer awareness to its …