What PepsiCo’s pepviz Data Initiative is Learning About Gen Z Shoppers
Joe Keenan
In episode 465 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ellen Webb, vice president of shopper analytics and insights at PepsiCo, a global leader in convenient foods and beverages with a portfolio of more than 500 brands. Listen in as Webb provides an overview …
Retail Media Networks Are a Must for Today’s Retailers
Gil Phipps
Remember the days when brands only needed to advertise on a handful of TV channels, in print newspapers and magazines, and that was enough? These were the primary media for brand building for generations. However, with the decline of print media and the explosion of …
Sam’s Club Boosts Starting Pay to Keep Pace With Costco
Sam’s Club will raise pay to incentivize workers to stay with the company — and not jump ship to Costco. Sam’s Club, the membership club arm of Walmart, will increase its minimum wage to $16 starting in November from $15 an hour. It will also …
TikTok’s E-Commerce Success: The Power of Social Media In-App Purchasing
Joe Kwong
In the competitive world of social commerce, TikTok has emerged as a leader by perfecting the art of a seamless in-app purchasing experience. As platforms like YouTube and Pinterest race to replicate this success, their ability to enable users to discover, engage with, and purchase …
Is a Lack of Data Readiness Holding You Back From a Personalized CX? It’s Time to Invest in a Data Ecosystem
Paul McClay
At its inception, digital for retail and commerce promised total visibility, reporting and optimization of each customer’s interactions with a brand across their lifetime. That promise is the foundation of online marketing. But while companies that invest in digital experience generate an incredible quantity of …
Not a Bank, Credit Card Issuer or Travel Company? You Can Still Leverage Travel Rewards to Build a Long-Term Loyalty Strategy
Jeff Zotara
What do Uber, T-Mobile, and Starbucks have in common? Aside from being household names, these consumer brands are all tapping into the power of travel to drive customer engagement and foster long-term loyalty — and they’re using membership programs to do so. T-Mobile customers can …
LL Flooring Finds Last-Minute Buyer, Business to Remain Open
After securing a last-minute buyer, LL Flooring is reversing course on shutting down all of its stores. The hardwood flooring retailer formerly known as Lumber Liquidators signed an agreement with private equity firm F9 Investments for a sale of its business on Friday afternoon. Under terms of …
Loyalty Barometer: Your Guide to Brand Success
emacmullen
Delve into the evolving consumer mindset. Our in-depth report surveyed 1,500 customers to uncover the key drivers of customer loyalty and explore how brands can adapt their strategies to meet changing consumer preferences. Discover how to create lasting relationships, foster customer engagement, and inspire brand …
How a Culture of Digitalization Can Transform and Modernize Retail Operations
Scott Francis
The most successful retail brands in the world — Amazon.com, Target, Walmart, among others — have fully embraced digital transformation to deliver better shopping experiences and increase customer satisfaction and loyalty. The fast moving, highly competitive and lucrative retail industry only continues to grow. Adobe …
Reimagining Store Operations: Unifying the Associate Experience
Tony DiPaolo
In the last few years, retail stores have transformed from delivering basic sales functions into much more. They’re now customer engagement hubs, micro-fulfillment centers, omnichannel service centers and much more. As the lines between channels continue to blur, the variety, volume and velocity of store …
