What is Product Marketing and How to Use it: A Comprehensive Guide
Seyed Morteza Mortazavi
Having a high-quality product is never enough for a business. Where do you want to sell it, and to whom? How do you want to find the right audience for your product? How do you want to present and promote it? Product Marketing is the …
The Future of Shoppable Video Ads is Here: Embracing Active Attention
Jay Wolff
In the ever-evolving business of marketing, one thing has become clear: the era of passive metrics is over. As advertisers navigate this dynamic new world, the deprecation of cookies — a change that holds seismic implications — is at the forefront of the transformation. The …
The Future of Shopping is Social: How Cloud-Based Social Commerce is Redefining the Buyer Journey
Joyce Mueller
The shopping experience has always been a social activity. From the agoras of ancient Greece to the 1980s mega malls, people have rarely shopped alone. However, in recent times, the surge in e-commerce has altered the landscape, making the process of purchasing concert tickets, fashion, …
Get Inspiration from Our Holiday Subject Line Word Cloud
Roop
To get you inspired as you prepare for the holiday season, we created this holiday subject line word cloud based on subject lines used by national retailers during November and December last year. …
Toys R Us Pushes Ahead With Retail Comeback, to Open 24 New Stores
Joe Keenan
Toys R Us is plotting a bold comeback in the U.S., as it plans to expand its brick-and-mortar presence with as many as 24 new flagship stores and a separate rollout at airports and on cruise ships starting this holiday season. The toy retailer’s parent company, …
An Inside Perspective on Ashley’s Rebrand and Store Refresh
In episode 421 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Chris Wantlin, chief retail officer at Ashley, the No. 1 furniture and mattress retailer in North America. Among other topics, Wantlin discusses the company’s recent rebrand, how Ashley is bringing consumer awareness to its …
Oracle Responsys Roadmap Focused on Mobile, Intelligence, & Cross-Channel Features
With consumers demanding ever-stronger omnichannel experiences, Oracle Responsys continues to invest in improvements to support mobile engagement, cross-channel intelligence, and analytics so you can continue to exceed your customers’ expectations. …
