The Total Retail Edge: Ultra-Precise, Fast, Hyperpersonalized Direct Mail
David Loos
For retail marketing executives, one area that must not be overlooked is the value of utilizing extremely precise, high-speed, hyperpersonalized direct mail. Despite the rise of digital marketing, direct mail is still broadly utilized by retailers (and other industries) to get marketing messages out to …
Adidas Raises Guidance After Q1 Profit Hike, Shares Jump 8%
Kristina Stidham
Shares of Adidas jumped 8.2 percent on Wednesday after the company unexpectedly raised its full-year guidance and reported a year-on-year profit increase in the first quarter, reports CNBC. The German sportswear company said that it now expects currency-neutral revenues to increase at a mid-to high-single-digit …
The Biggest Shifts in Email Marketing Trends for 2024 [with on-demand webinar]
Roop
Oracle Digital Experience Agency experts explore the biggest changes in the adoption and impact of various email marketing trends, based on our fifth annual survey. …
Macy’s Settles Proxy Fight With Activist Arkhouse, Adds 2 Directors
Joe Keenan
Macy’s announced on Wednesday that it has settled its proxy fight with real estate investor Arkhouse, appointing two of the firm’s nominees to its 15-person board. Ric Clark and Rick Markee will join Macy’s board effective immediately. They’ll be part of the committee that’s in …
Emotion-Informed GenAI: Making Your Marketing Content More Human
Lisa Spira
Emotions are central to how we engage, communicate with, and react to our world, motivating our behavior and deepening our interactions. Brands that lean into the intricacies of human emotions are proven to generate more sales and loyalty. According to McKinsey, 76 percent of consumers …
When to Use Retina Images in Emails and When to Avoid Them
Marketers should use retina images in their emails only when it creates a significantly better experience in terms of readability or impression. Get a better idea of when this is by reading more. …
Total Retail Tech Keynoter James Rhee Publishes New Book, ‘red helicopter’
Melissa Campanelli
James Rhee, the former CEO of Ashley Stewart who will be a keynote speaker at our our upcoming Total Retail Tech event, has published a book that hit the shelves this week. The book, “red helicopter — lead change with kindness (plus a little math),” …
Wayfair Exec on its Expansion Into Brick-and-Mortar Retail
Madalyn Dingman
While at Shoptalk in Las Vegas last month, Editor-in-Chief Joe Keenan interviewed Liza Lefkowski, vice president of proprietary brands and retail at Wayfair, an e-commerce furniture and home goods company. During their conversation, Lefkowski discusses her role within the company, the cross-channel behaviors she’s seeing …
Amazon Removing ‘Just Walk Out’ Tech From its Fresh Grocery Stores
Amazon.com is removing “Just Walk Out” technology from its Amazon Fresh stores as part of an effort to revamp the grocery chain. The company’s well-known technology lets customers pay for items without standing in line and sends them receipts afterwards. Amazon says Just Walk Out …
Key Highlights and Trends From Shoptalk 2024
In this episode of Retail Right Now, Total Retail’s Marie Albiges and Joe Keenan discuss the key themes and trends that emerged during Shoptalk Spring 2024 in Las Vegas. They touch upon highlights from discussions held at the Women in Retail Pavilion, hosted by Women in …
