Alt Text: Best Practices & Evolving Concerns
Alt text helps a wide range of people fully understand your content, but using it optimally isn’t as simple as just inserting a text description into an image’s alt tag. …
Kroger Announces Corporate Layoffs, Structural Changes
Kroger will lay off nearly 1,000 corporate employees as part of structural changes to its administrative teams across the U.S., multiple news outlets reported Tuesday. According to an internal memo obtained by the Los Angeles Times and other news outlets, the grocer is moving to …
The Future of Commerce Media Isn’t Retail. It’s Everywhere
To many parts of the advertising landscape, there’s the singular gravitational pull of retail media at the center. And then there’s commerce media, a multivaried grab bag coming up on the periphery, constituting retail’s extraneous parts. There’s no argument that commerce media is having a …
From Checkout to Crisis: Subcontractor Risk in Retail Contracts
Today’s retail operations rely on more than just products or e-commerce design. Behind the scenes, fulfillment providers depend on regional couriers, cloud-hosted payment processors, and outsourced customer service teams. These multitiered networks help retailers meet expectations for speed and convenience but also introduce potential failures …
Labeling Tariffs Isn’t Political. Hiding Them Could Be.
America’s increasingly chaotic tariff policies have hit its businesses hard. In an effort to explain the resulting unpredictable pricing to customers, some businesses have placed lines on their invoices disclosing tariff-related fees, a move that the White House described as akin to treasonous, calling it …
The Bridge to an Omnichannel Digital Marketing Future: 3 Foundational Pieces
Having a customer data platform, an omnichannel orchestration engine, and customer-centric analytics are the keys to finally meeting customers’ omnichannel expectations. …
BNPL Demystified: Sezzle’s President on the Future of Payments
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Paul Paradis, president of Sezzle, a mission-driven fintech empowering the next generation with interest-free installment plans that enhance purchasing power online and in-store. Listen in as Paradis discusses Sizzle’s founding and what differentiates …
Programmatic Advertising Isn’t Dead — it’s Just Getting Started
According to cynics, the death of programmatic advertising has finally arrived. This would suggest a major paradigm shift, were it not for one thing: namely, the fact that people have been predicting the death of programmatic advertising for years. They’ve been wrong before and, perhaps …
How to Stress-Test Your Tech Stack Before BFCM Hits
Black Friday and Cyber Monday (BFCM) are fast approaching, and with them comes one of the most intense tests a retailer’s tech stack will face all year. Everyone talks about traffic spikes and promotions, but what really determines success is the strength of your backend. …
How AI is Empowering Specialty Retailers and Leveling the Retail Playing Field
With deeper pockets, broader visibility, and more resources, big-box retailers have held a distinct advantage over smaller, specialty retailers. Artificial intelligence is changing that by leveling the playing field and putting greater reach and opportunity into the hands of smaller specialty retailers. Today, category-specific stores …