Optimove Exec on AI and the Future of Retail Marketing
Joe Keenan
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Rony Vexelman, vice president of marketing at Optimove, the global leader in Positionless Marketing. Listen in as Vexelman provides an overview of the Optimove business (1:05) and discusses the rapid adoption of artificial …
Peloton Launching Resale for Used Exercise Equipment
Marie Albiges
Peloton has launched an online marketplace for buying and selling used bikes, treadmills, and brand accessories, multiple news outlets reported this week. Dubbed Peloton Repowered, the marketplace — available in New York City; Washington, D.C.; and Boston — gives discounts on the used equipment activation …
Are You Treating Your Digital Marketing Like Advertising?
Roop
Operationally, there are several brand behaviors that tend to lead to marketing messages feeling like ads. Let’s talk about five of them. …
BNPL Platforms: Where Native Search Advertising Meets High-Intent Shoppers
Asher Feldman
For decades, Google’s search market dominance left brands and consumers with limited options. However, with antitrust enforcement against Google’s search monopoly and the emergence of native search advertising — the fastest growing search media channel outside of the legacy search engine results page (SERP) — …
CVS to Close 270 Stores in 2025
Hundreds of CVS pharmacies are set to close in 2025, the national drug store chain confirmed last week, as part of an ongoing effort to “realign” the company’s retail footprint. According to a statement, CVS plans to close 270 stores nationwide in 2025. The closures …
