Back-to-School 2025: Marketing Through Chaos in a World That Won’t Slow Down
Bradley Keefer
If you’re in marketing right now, you’re likely exhausted. You’re not just running campaigns, but also fighting economic headwinds and answering to competing voices. You’re reforecasting weekly and your media plan is now on its fifth iteration. You finally earned more shelf space or a …
Report: Retailers Lose Millions Annually to Invisible Internet Failures
Leo Vasiliou
Let’s start with the bad news: if your website or app slows down during a sale, a product launch, or a major inflection point, consumers won’t wait. They’ll bounce. They might complain — in a DM if they like you; in public if they don’t. …
