NikeSKIMS: A Stroke of Genius Innovation or a Desperate Move to Restore Nike’s Mojo?
Mark Payne
Nike’s newly announced collaboration with Kim Kardashian’s SKIMS to create a line of co-branded shapewear is creating real buzz with consumers, retailers and marketers. They announced that their new brand will “disrupt the global fitness and activewear industry with best-in-class innovation in service of all …
Exploring the Factors Preventing Retailers From Optimizing Loading and Routing
Aaron Geiger
Retail logistics optimization has become a significant factor in maintaining a competitive edge. However, many retailers struggle to effectively implement artificial intelligence (AI) and software solutions for their supply chain. This disconnect often stems from a misalignment between C-level decision-makers and operational teams, leading to …
How AI is Combatting Human Rights Abuses in Supply Chains
Eric Linxwiler
An estimated 50 million people are trapped in modern slavery worldwide, including 28 million in forced labor. Within global supply chains, these abuses remain pervasive, often hidden in the lower tiers of sourcing networks. As consumer awareness of these human rights violations grows, brands and …
Can No-Code Emails Be Accessible?
Roop
No-code email builders can help you cut costs. However, from an accessibility perspective, these platforms can carry substantial legal risks for brands that shouldn’t be overlooked. …
Target and Champion Partner on Apparel Collection
Joe Keenan
On Wednesday, Target announced that it has struck a multiyear deal with Champion, the sportswear brand long associated with hoodies and sweatpants. Authentic Brands Group bought Champion from HanesBrand last year. Starting in August, Target will carry an exclusive line of more than 500 items from …
How Creating Disruption With Retail POP Displays Can Increase Sales
Jim Hollen
High school graduations will be here sooner than you think, and seniors across America will turn their focus from academics and college admissions to coming up with a memorable senior prank that will create an enduring legacy for their class. Led by the class’s most …
The Women in Retail Pavilion is Back at Shoptalk 2025!
Kristina Stidham
Total Retail’s sister brand, Women in Retail Leadership Circle (WIRLC), is thrilled to once again partner with Shoptalk to offer the WIRLC community and Shoptalk attendees alike a unique experience at this year’s show in Las Vegas! The Women in Retail Pavilion, located inside Shoptalk’s …
The New Role of the CIO
Bryan Rogers
Over the last two decades, the channels where commerce occurs have expanded and blurred as consumer expectations have soared. Along the way, retailers that once only needed to build and maintain software for manufacturing and inventory management have found themselves responsible for building consumer-facing technologies …
The Biggest Shifts in Email Marketing Trends for 2024 [with on-demand webinar]
Oracle Digital Experience Agency experts explore the biggest changes in the adoption and impact of various email marketing trends, based on our fifth annual survey. …
Black-Owned and Founded Beauty Brands Are Taking a Stand on Inclusivity, and Why the Industry Should Follow Their Lead
Asha Shivaji
As Black History Month unfolds, Black-owned and founded beauty brands are making profound strides in championing what inclusivity looks like in the beauty industry. PATTERN Beauty, Danessa Myricks Beauty, EADEM, and Fenty Beauty are all examples of industry disruptors that are guiding the way forward, …
