The Great Search Shift: How Retailers Can Adapt to the New Rules of Search
Charli Rogers
Today’s retail landscape is no walk in the park. Communication has evolved unimaginably: endless forums and review sites sharing consumer opinions, expectations for highly personalized experiences, and digital giants like Google and Amazon.com, which have conditioned consumers to expect instant access and gratification. It’s more …
Picking the Right Sender Name: Brand or Person?
Roop
Which is the right sender name: Brand or Person? Some brands are feeling the pressure to use people’s names, but if that’s done in the wrong way, this tactic can cause a number of problems. …
AI Chatbots: Friend or Foe This Holiday Season?
Urvashi Sheth
The holiday season is here, which means consumers are ready to spend. Every dollar spent inevitably leads to more customer service inquiries, whether travel, clothes or gifts. Given that the human attention span has dropped a whopping 25 percent in the past few years, brands …
Simplifying Store Management: Making Sense of Complexity and Driving Performance
Julian Mills
More than 4,500 new stores have opened this year, and while this growth is a testament to retail’s resilience, it brings a series of complexities for store leaders to manage. Whether you’re overseeing one store or a network of thousands, the role of a store …
