From Checkout to Crisis: Subcontractor Risk in Retail Contracts
Rahul Kapoor
Today’s retail operations rely on more than just products or e-commerce design. Behind the scenes, fulfillment providers depend on regional couriers, cloud-hosted payment processors, and outsourced customer service teams. These multitiered networks help retailers meet expectations for speed and convenience but also introduce potential failures …
Labeling Tariffs Isn’t Political. Hiding Them Could Be.
Shahar Silbershatz
America’s increasingly chaotic tariff policies have hit its businesses hard. In an effort to explain the resulting unpredictable pricing to customers, some businesses have placed lines on their invoices disclosing tariff-related fees, a move that the White House described as akin to treasonous, calling it …
The Bridge to an Omnichannel Digital Marketing Future: 3 Foundational Pieces
Roop
Having a customer data platform, an omnichannel orchestration engine, and customer-centric analytics are the keys to finally meeting customers’ omnichannel expectations. …
BNPL Demystified: Sezzle’s President on the Future of Payments
Joe Keenan
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Paul Paradis, president of Sezzle, a mission-driven fintech empowering the next generation with interest-free installment plans that enhance purchasing power online and in-store. Listen in as Paradis discusses Sizzle’s founding and what differentiates …
Programmatic Advertising Isn’t Dead — it’s Just Getting Started
Mitsunaga Kikuchi
According to cynics, the death of programmatic advertising has finally arrived. This would suggest a major paradigm shift, were it not for one thing: namely, the fact that people have been predicting the death of programmatic advertising for years. They’ve been wrong before and, perhaps …
How to Stress-Test Your Tech Stack Before BFCM Hits
Jim Herbert
Black Friday and Cyber Monday (BFCM) are fast approaching, and with them comes one of the most intense tests a retailer’s tech stack will face all year. Everyone talks about traffic spikes and promotions, but what really determines success is the strength of your backend. …
How AI is Empowering Specialty Retailers and Leveling the Retail Playing Field
Andrew Stern
With deeper pockets, broader visibility, and more resources, big-box retailers have held a distinct advantage over smaller, specialty retailers. Artificial intelligence is changing that by leveling the playing field and putting greater reach and opportunity into the hands of smaller specialty retailers. Today, category-specific stores …
Welcome Email Best Practices: Making a Great First Impression
Start off your new email marketing relationships right by sending the most effective welcome email possible. Here are 9 welcome email best practices to follow… …
How Video Commerce is Reshaping Customer Engagement Far Beyond Social Media
Unnikrshnan Kurup
Let’s face it, video is everywhere you look. With 87 percent of customers starting their product searches on e-commerce stores, the integration of interactive video content on product pages, landing pages, and throughout the online shopping experience is no longer a futuristic notion — it’s …
The New Retail Media Playbook for Earning Long-Term Brand Investment
Lori Johnshoy
Retail media networks (RMNs) are projected to generate $62 billion in ad spend this year. But behind the headline numbers, intensifying pressures and new competitors are forcing them to prove greater value. With rising ad costs and inconsistent insights, advertisers are questioning the return they …
