Blog

Retail stores and grocers are cutting prices and offering a bigger assortment of low-cost products to attract shoppers who are pulling back on spending in the face of an uncertain economy. Aldi, widely known as a budget-friendly grocery chain, announced last week that it’s cutting …

The plethora of brand loyalty programs have led to an engagement challenge for marketers as many customers don’t stay as active members for long after sign-up. Gartner’s 2024 Consumer Omnibus Survey found that 79 percent of consumers did not actively use all of the loyalty …

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Rony Vexelman, vice president of marketing at Optimove, the global leader in Positionless Marketing. Listen in as Vexelman provides an overview of the Optimove business (1:05) and discusses the rapid adoption of artificial …

Peloton has launched an online marketplace for buying and selling used bikes, treadmills, and brand accessories, multiple news outlets reported this week. Dubbed Peloton Repowered, the marketplace — available in New York City; Washington, D.C.; and Boston — gives discounts on the used equipment activation …

For decades, Google’s search market dominance left brands and consumers with limited options. However, with antitrust enforcement against Google’s search monopoly and the emergence of native search advertising — the fastest growing search media channel outside of the legacy search engine results page (SERP) — …

Hundreds of CVS pharmacies are set to close in 2025, the national drug store chain confirmed last week, as part of an ongoing effort to “realign” the company’s retail footprint. According to a statement, CVS plans to close 270 stores nationwide in 2025. The closures …

Simply put, Total Retail Tech brings the right people together for the right conversations. By matching like-minded retail executives, Total Retail Tech enables honest and open discussions about technology and other business challenges. Instead of learning about technologies you don’t need or can’t implement, Total Retail Tech …

Macy’s cut its full-year profit guidance on Wednesday despite higher-than-expected quarterly earnings, saying in a news release it would hike prices to offset tariffs. CNBC reported that the department store chain reduced its earnings outlook because of higher tariffs, more promotions, and “some moderation” in …

After a six-year absence, Nike will soon begin selling products directly on Amazon.com, having previously stopped in 2019 to go it alone. At the same time, the company is reportedly set to increase prices across most of its sneakers and other clothes in the wake …