3 Crunch-Time Strategies for Holiday Season Success
John OMelia
How much is bad customer experience really costing you? Most brands, especially ahead of the holiday season, pour a lot of effort into attention-grabbing campaigns, boosting product options and inventory, and becoming hypercompetitive on pricing. While all are important, the issues lie deeper into what …
Don’t Let Swipe Fees Steal This Holiday Season
Austin Mac Nab
Every holiday season, retailers look forward to a surge in consumer spending — only for swipe fees to barge in like the well-known green grouch, swiping away hard-earned profits one tap, insert and swipe at a time. With consumer spending expected to jump by 7 …
AI Summaries for Email: Design Impacts on Marketers
Roop
Inbox providers are using generative AI to provide summaries of emails both pre- and post-open. After extensive testing by Oracle Digital Experience Agency, we have 4 recommendations for marketers. …
Shoppers Head to Stores for Potential Record Black Friday
Joe Keenan
Discount hunters searching for Black Friday deals have officially kicked off the holiday shopping season. Consumers are forecasted to break spending records in 2024, with the average person expected to spend a little over $1,000, up 14 percent from last year, according to data from …
Consumers Spend Record $6.1B Online on Thanksgiving
Consumers spent a record $6.1 billion online on Thanksgiving, up 8.8 percent year-over-year (YoY). Growth outpaced last year (Thanksgiving 2023: $5.6 billion, up 5.5% YoY), driven by big discounts across the board. Mobile shopping hit an all-time high on Thanksgiving, with 59.5 percent of online sales coming through a mobile …
How Lowe’s Has Prioritized its Tech and Innovation Strategy
Kristina Stidham
Lowe’s Innovation Labs imagines, explores and accelerates the future of home improvement through the lens of emerging technology. Josh Shabtai, senior director of ecosystem at Lowe’s Innovation Labs, spoke at Total Retail Tech earlier this fall to detail the work he and his team are …
Walmart Makes Sweeping Cuts to DEI Initiatives
Walmart on Monday confirmed that it’s ending some of its diversity initiatives, removing some LGBTQ-related merchandise from its website, and winding down a nonprofit that funded programs for minorities, reports CNBC. The nation’s largest employer, which has about 1.6 million U.S. workers, joined a growing …
How Suburban Propane is Using AI to Factor Weather Into its Forecasting
Artificial intelligence (AI) is seemingly disrupting everything in today’s world, including retail businesses. At Total Retail Tech earlier this fall, retail martech leaders shared their experiences using AI, from implementation to execution to measurement. Nandini Sankara, vice president of marketing and brand strategy and spokesperson …
Target’s Stock Tumbles Upon Weak Sales Report
Target on Wednesday missed Wall Street’s quarterly earnings and revenue expectations and posted only a slight uptick in customer traffic, despite the discounter’s price cuts on thousands of items and its early holiday sale. The big-box retailer reversed course and cut its full-year profit guidance, …
How to Identify & Create More Great Customers
Every company wants more customers. But even more than that, you want great customers. Here’s a framework for identifying and creating more great customers… …
