The Dawn of a New Marketing Era: RCS Delivers the Modern Messaging Experience Consumers Crave
Alex Campbell
The next big marketing communication channel is here — rich communications services (RCS). This messaging protocol has the potential to replace the SMS (short message service) format marketers have grown to know and love. Though many Android users already had access, Apple accelerated the transition …
NRF 2025: What Trends Can We Expect to See at Retail’s Big Show?
Dean Frew
It’s almost that time of year again … NRF, one of the biggest retail shows, is back for 2025. Retail’s Big Show invites more than 6,200 brands from around the world to the Big Apple to unveil the latest trends and insights the retail sector …
Digital Marketing Tests to Run in the Runup to the Holiday Season
Roop
The back-to-school season, Labor Day, and Halloween represent great opportunities to better align with your ever-changing customers before heading into the all-important holiday season. …
True Religion Acquired by Private Equity Firm
Marie Albiges
True Religion, the jeans brand that sold out of bankruptcy, has been acquired by private equity firm ACON Investments and retail investment firm SB360 Capital Partners, according to a press release sent by ACON on Tuesday. The terms of the deal weren’t disclosed. The investment fund …
The Great Search Shift: How Retailers Can Adapt to the New Rules of Search
Charli Rogers
Today’s retail landscape is no walk in the park. Communication has evolved unimaginably: endless forums and review sites sharing consumer opinions, expectations for highly personalized experiences, and digital giants like Google and Amazon.com, which have conditioned consumers to expect instant access and gratification. It’s more …
Picking the Right Sender Name: Brand or Person?
Which is the right sender name: Brand or Person? Some brands are feeling the pressure to use people’s names, but if that’s done in the wrong way, this tactic can cause a number of problems. …
AI Chatbots: Friend or Foe This Holiday Season?
Urvashi Sheth
The holiday season is here, which means consumers are ready to spend. Every dollar spent inevitably leads to more customer service inquiries, whether travel, clothes or gifts. Given that the human attention span has dropped a whopping 25 percent in the past few years, brands …
Simplifying Store Management: Making Sense of Complexity and Driving Performance
Julian Mills
More than 4,500 new stores have opened this year, and while this growth is a testament to retail’s resilience, it brings a series of complexities for store leaders to manage. Whether you’re overseeing one store or a network of thousands, the role of a store …
Nordstrom to Go Private in $6.25B Deal With Founding Family, Mexican Retailer
Joe Keenan
Nordstrom announced on Monday that it will become a private company after it agreed to a buyout deal valued at roughly $6.25 billion from Nordstrom’s founding family and Mexican department store El Puerto de Liverpool. The company’s board of directors unanimously approved of the transaction, …
How Can AI and Automation Help Contact Center Agents Thrive This Holiday Season?
Jennifer Lee
As the holiday shopping season gathers pace, retailers are working extra hard to satisfy increased customer demand. There’s a strong emphasis on in-store teams, but contact center agents are also critical, serving as the touchpoint between retail brands and millions of customers grappling with online …
