Albertsons Sues Kroger After Judge Rules Against Grocery Merger
Joe Keenan
Albertsons on Wednesday formally terminated its proposed $25 billion merger with Kroger and filed a lawsuit against its supermarket competitor, saying Kroger violated its contract and didn’t follow through on commitments to help get the deal approved. It comes a day after a judge blocked the …
Winning the Holiday Season: Millennial and Gen Z Preferences for Sustainability, Shipping and Returns
Dan Spitale
Millennials and Gen Z represent a significant portion of today’s consumer base, and their preferences are shaping the future of retail, especially in e-commerce. With the peak holiday shopping season upon us, to remain competitive and profitable retailers must align their strategies with the expectations …
Rightsizing Your Use of Digital Marketing Agencies
Roop
Digital marketing agencies like ours offer a variety of kinds of engagements that range from short-term to long-term, as well as limited to extensive. Here’s what’s most popular among our clients… …
Embedded Finance: A Financial Services Boon for Retailers
Kathy Stares
Embedded finance refers to the integration of financial services into non-financial platforms, enabling businesses such as retailers to offer banking, lending, insurance and payment services directly within their existing products. This can improve customer satisfaction, loyalty and open new revenue streams. In fact, one study …
Beyond Black Friday: The Power of Customer Loyalty Programs
Charlie Casey
Black Friday is a massive opportunity to attract new customers, but the challenge lies in turning them into loyal repeat buyers. Research shows that 64 percent of brands find shoppers acquired during Black Friday have a lower lifetime value than customers acquired at other times …
3 Crunch-Time Strategies for Holiday Season Success
John OMelia
How much is bad customer experience really costing you? Most brands, especially ahead of the holiday season, pour a lot of effort into attention-grabbing campaigns, boosting product options and inventory, and becoming hypercompetitive on pricing. While all are important, the issues lie deeper into what …
Don’t Let Swipe Fees Steal This Holiday Season
Austin Mac Nab
Every holiday season, retailers look forward to a surge in consumer spending — only for swipe fees to barge in like the well-known green grouch, swiping away hard-earned profits one tap, insert and swipe at a time. With consumer spending expected to jump by 7 …
AI Summaries for Email: Design Impacts on Marketers
Inbox providers are using generative AI to provide summaries of emails both pre- and post-open. After extensive testing by Oracle Digital Experience Agency, we have 4 recommendations for marketers. …
Shoppers Head to Stores for Potential Record Black Friday
Discount hunters searching for Black Friday deals have officially kicked off the holiday shopping season. Consumers are forecasted to break spending records in 2024, with the average person expected to spend a little over $1,000, up 14 percent from last year, according to data from …
Consumers Spend Record $6.1B Online on Thanksgiving
Consumers spent a record $6.1 billion online on Thanksgiving, up 8.8 percent year-over-year (YoY). Growth outpaced last year (Thanksgiving 2023: $5.6 billion, up 5.5% YoY), driven by big discounts across the board. Mobile shopping hit an all-time high on Thanksgiving, with 59.5 percent of online sales coming through a mobile …
