Email Marketing Trends for 2024: Unproven Opportunities
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Our fifth annual survey of our digital marketing and communications experts reveals some bleeding edge trends in email marketing that may be opportunities…or misadventures. …
5 Foundational Marketing Books You Need to Read
These are the marketing books we find ourselves recommending most often to the hundreds of digital marketing and communications experts here at Oracle Digital Experience Agency. …
10 Big CX Ideas for 2025
The customer experience is undergoing a dizzying evolution that’s disrupting the status quo like never before. Here are the biggest disruptors and how to adapt. …
6 Signs You Need an Email Accessibility Audit
How many of these are true for your brand? Any one of these is an indicator it may be time to reassess your email accessibility. Two or more is an indicator it’s definitely time. …
Digital Marketing Tests to Run in the Runup to the Holiday Season
The back-to-school season, Labor Day, and Halloween represent great opportunities to better align with your ever-changing customers before heading into the all-important holiday season. …
Picking the Right Sender Name: Brand or Person?
Which is the right sender name: Brand or Person? Some brands are feeling the pressure to use people’s names, but if that’s done in the wrong way, this tactic can cause a number of problems. …
AI-Generated Code: Generative AI Concerns & Opportunities for Marketers
As when generating text and images, marketers have a full spectrum of possible use cases when using generative AI for coding. Here are the six most common code-writing use cases… …
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The Most Wonderful (High-Stakes, High-Volume) Time of the Year [Infographic]
In this infographic, we highlight some of the strategies brands used this holiday season to connect with their most loyal customers across their promotional marketing channels, including email, SMS, web push, and mobile push. …
Rightsizing Your Use of Digital Marketing Agencies
Digital marketing agencies like ours offer a variety of kinds of engagements that range from short-term to long-term, as well as limited to extensive. Here’s what’s most popular among our clients… …
AI Summaries for Email: Design Impacts on Marketers
Inbox providers are using generative AI to provide summaries of emails both pre- and post-open. After extensive testing by Oracle Digital Experience Agency, we have 4 recommendations for marketers. …
