Making Seasonal Adjustments to Automated Campaigns to Boost Results
Roop
Automated campaigns—whether sent via email, SMS, or mobile push—perform so well that they’re often overlooked as not needing attention. However, because of their high engagement and conversion rates, you should be constantly giving automated campaigns extra attention and trying to make them even better, especially …
Email Marketing Trends for 2024: Competitive Differentiators
Offering the biggest reward for the least risk, these 7 email marketing tactics and technologies are rated as low adoption but high impact by our digital marketing experts. …
Navigating the Cloud with Confidence: A Strategic Guide to Oracle NetSuite ERP Transformation
ERP News
In an era defined by disruption, agility, and relentless digital innovation, cloud ERP is no longer a “nice to have”—it’s the engine of modern enterprise. For many mid-market and growing businesses, Oracle NetSuite has emerged as the cloud-native ERP platform of choice. But making the …
Deloitte Launches AI Advantage for CFOs With AWS and Anthropic
Deloitte announced AI Advantage for CFOs, an integrated AI-powered analytics and insights platform built in collaboration with Amazon Bedrock and Anthropic’s large language models (LLMs). This solution includes Finance Automation Agents, designed to automate key finance processes using intelligent AI agents and AI finance analysis …
Email Marketing Trends for 2024: Proven Essentials
These 16 email marketing technologies and tactics are considered by Oracle Digital Experience Agency’s experts to be Proven Essentials–that is, high adoption-high impact trends that every brand must master. …
Inbox Tabs Become Standard: What Marketers Need to Know
Apple Mail adds tabs, making tabs a near-universal inbox feature. What does this mean for marketers? And how are Apple Mail’s tabs different? …
NetSuite Announces Innovations to Help Organizations in Mexico Increase Efficiency and Drive Success
Oracle NetSuite announced a series of new AI-powered capabilities and product updates across the suite to help organizations in Mexico increase efficiency and take advantage of new opportunities. The latest innovations include powerful new predictive, generative, and agentic AI capabilities embedded in NetSuite, as well …
Critical Apple Mail Changes & When They’ll Impact Marketers
Apple’s iOS 18 update includes the most impactful changes to Apple Mail since their 2021 rollout of Mail Privacy Protection. However, the adoption of these features are on two very distinct and separate timelines. …
How a CDP enables brands to know their customers and build trust using identity resolution
Find out what identity (ID) resolution is, how it helps unify customer identities to enhance personalization and engagement, and how a CDP enables identity resolution for better customer insights and targeted marketing …
Can No-Code Emails Be Accessible?
No-code email builders can help you cut costs. However, from an accessibility perspective, these platforms can carry substantial legal risks for brands that shouldn’t be overlooked. …
