Using AI Subject Line & Copywriting Tools Successfully
While machine learning-powered copywriting tools have been around much longer than generative AI tools, their performance is mixed. Here are three ways to increase your chances of finding success with them. …
Loyalty Program KPIs: Measuring Health and Performance [with on-demand webinar]
Find out which loyalty program KPIs measure the health of your program and its performance. …
The AI ROI Killer Lurking in Your Architecture: Data Access Charges
An increasing number of AI solutions will need frequent data refreshes, if not near real-time data. That will make data access costs critical to success with AI. …
Hot Digital Marketing Redesign Trends: Changes Brands Are Making Now
At Oracle Digital Experience Agency, we’re constantly involved in major redesigns of our clients’ digital marketing campaigns. Here are the biggest redesign trends right now. …
Making Seasonal Adjustments to Automated Campaigns to Boost Results
Automated campaigns—whether sent via email, SMS, or mobile push—perform so well that they’re often overlooked as not needing attention. However, because of their high engagement and conversion rates, you should be constantly giving automated campaigns extra attention and trying to make them even better, especially …
Lead Nurture Campaigns Every B2B Brand Needs
B2B brands, do you use all 4 of these vital lead nurture campaigns? …
Why Your AI Solutions May Not Be Working as Expected
AI solutions fail for a variety of reasons. We explore the 8 most common reasons. …
Are You Treating Your Digital Marketing Like Advertising?
Operationally, there are several brand behaviors that tend to lead to marketing messages feeling like ads. Let’s talk about five of them. …
Messaging & Content Strategies for Long-Lifespan Products
For brands that sell products with lifespans that stretch into multiple years, devising an engaging digital marketing messaging strategy can be difficult. Consider a mix of content from these nine topic areas, which range from promotional to non-promotional, and from brand-centric to customer-centric. …
Understanding Email Deliverability: Key Factors & Key Issues [with on-demand webinar]
Email deliverability has changed radically over the years. Today, it’s driven by these 7 factors… …