Category: Oracle NetSuite

Increasingly, Google, Yahoo, and other mailbox providers are retiring inactive accounts. That introduces some risks for email marketers, as well as for consumers. …

Alt text helps a wide range of people fully understand your content, but using it optimally isn’t as simple as just inserting a text description into an image’s alt tag. …

Having a customer data platform, an omnichannel orchestration engine, and customer-centric analytics are the keys to finally meeting customers’ omnichannel expectations. …

Start off your new email marketing relationships right by sending the most effective welcome email possible. Here are 9 welcome email best practices to follow… …

Financial services, logistics and distribution, manufacturing, and other industries have unique products and customer behaviors that can benefit from their own unique nurture flows. Here are some of those industry-specific nurtures… …

While machine learning-powered copywriting tools have been around much longer than generative AI tools, their performance is mixed. Here are three ways to increase your chances of finding success with them. …

Find out which loyalty program KPIs measure the health of your program and its performance. …

An increasing number of AI solutions will need frequent data refreshes, if not near real-time data. That will make data access costs critical to success with AI. …

At Oracle Digital Experience Agency, we’re constantly involved in major redesigns of our clients’ digital marketing campaigns. Here are the biggest redesign trends right now. …

Automated campaigns—whether sent via email, SMS, or mobile push—perform so well that they’re often overlooked as not needing attention. However, because of their high engagement and conversion rates, you should be constantly giving automated campaigns extra attention and trying to make them even better, especially …