Are You Treating Your Digital Marketing Like Advertising?
Roop
Operationally, there are several brand behaviors that tend to lead to marketing messages feeling like ads. Let’s talk about five of them. …
Messaging & Content Strategies for Long-Lifespan Products
For brands that sell products with lifespans that stretch into multiple years, devising an engaging digital marketing messaging strategy can be difficult. Consider a mix of content from these nine topic areas, which range from promotional to non-promotional, and from brand-centric to customer-centric. …
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Understanding Email Deliverability: Key Factors & Key Issues [with on-demand webinar]
Email deliverability has changed radically over the years. Today, it’s driven by these 7 factors… …
Microsoft’s New Email Deliverability Rules Make DMARC Essential
Microsoft’s new email deliverability requirements align with Google and Yahoo’s on DMARC being essential, but otherwise are different. Here’s what Microsoft wants to see from senders… …
6 Ways that Subject Line Writing Has Changed
Have your subject line writing strategies and tactics kept up with the times? Check and see if you’re accounting for these six changes in subject line writing. …
Email Marketing Trends for 2024: Competitive Differentiators
Offering the biggest reward for the least risk, these 7 email marketing tactics and technologies are rated as low adoption but high impact by our digital marketing experts. …
Navigating the Cloud with Confidence: A Strategic Guide to Oracle NetSuite ERP Transformation
ERP News
In an era defined by disruption, agility, and relentless digital innovation, cloud ERP is no longer a “nice to have”—it’s the engine of modern enterprise. For many mid-market and growing businesses, Oracle NetSuite has emerged as the cloud-native ERP platform of choice. But making the …
Deloitte Launches AI Advantage for CFOs With AWS and Anthropic
Deloitte announced AI Advantage for CFOs, an integrated AI-powered analytics and insights platform built in collaboration with Amazon Bedrock and Anthropic’s large language models (LLMs). This solution includes Finance Automation Agents, designed to automate key finance processes using intelligent AI agents and AI finance analysis …
Email Marketing Trends for 2024: Proven Essentials
These 16 email marketing technologies and tactics are considered by Oracle Digital Experience Agency’s experts to be Proven Essentials–that is, high adoption-high impact trends that every brand must master. …
Inbox Tabs Become Standard: What Marketers Need to Know
Apple Mail adds tabs, making tabs a near-universal inbox feature. What does this mean for marketers? And how are Apple Mail’s tabs different? …
