How to Identify & Create More Great Customers
Roop
Every company wants more customers. But even more than that, you want great customers. Here’s a framework for identifying and creating more great customers… …
Understanding AI: 5 Frameworks for Marketers
Marketers, here are 5 illustrated frameworks to help you better understand the key differences between classic AI, machine learning, and generative AI. …
How to Overcome Common AI Mistakes [with on-demand webinar]
While AI tools provide many potential benefits, many organizations have been spending more time chasing AI than executing it with meaningful results. Here are 5 common AI mistakes we see and how to overcome them… …
BIMI Email Standard Gets Big Boost by Becoming Less of a Standard
New moves by Google and Apple have given the Brand Indicators for Message Identification (BIMI) standard a huge boost. However, those same moves have fractured the email standard by creating multiple paths to various levels of compliance at various inbox providers. …
6 Common Accessibility Myths that Cost Brands Customers [with on-demand webinar]
The No. 1 impediment to creating more accessible and inclusive digital experiences is false preconceptions. Do you believe any of these six myths about accessibility? …
Email from Name Extension Strategies that Differentiate Your Messages
Most brands don’t use all the characters available to them for their email sender name. Here are some strategies to help you effectively use this opportunity to better differentiate your messages. …
Apple iOS 18: The Most Important Changes for Marketers
Here are the updates and new product features that Apple is releasing as part of iOS 18 that will have the biggest impacts on digital marketers. …
Apple’s Link Tracking Protection: The Impact on Email & Other Channels
Apple’s latest platform privacy change will undoubtedly have already-traumatized marketers concerned. However, LTP is mostly aimed at online advertisers, so marketers will generally be much less affected than they’ve been by Mail Privacy Protection. …
AI Opportunities Throughout the Email Production Process
AI is changing how marketers create email campaigns. We examine more than 40 opportunities to use classic AI, machine learning, and generative AI throughout the eight stages of the email production process. …
Your Most Important Job as an Email Marketer Is…
Is your most important job as an email marketer to get your campaign opened? To get it clicked? To get a campaign conversion? … …
