Apple’s Link Tracking Protection: The Impact on Email & Other Channels
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Apple’s latest platform privacy change will undoubtedly have already-traumatized marketers concerned. However, LTP is mostly aimed at online advertisers, so marketers will generally be much less affected than they’ve been by Mail Privacy Protection. …
AI Opportunities Throughout the Email Production Process
AI is changing how marketers create email campaigns. We examine more than 40 opportunities to use classic AI, machine learning, and generative AI throughout the eight stages of the email production process. …
Your Most Important Job as an Email Marketer Is…
Is your most important job as an email marketer to get your campaign opened? To get it clicked? To get a campaign conversion? … …
Interactive Emails: Use Cases & Considerations for CSS-Based Interactivity [with on-demand webinar]
Email interactivity brings common web and app experiences into the inbox. Here’s what’s possible, limitations to be aware of, and a showcase of great examples. …
Digital Channel Strategy: Strengths & Weaknesses of Email, SMS, & Push
Devising an effective cross-channel messaging strategy starts by understanding the strengths and weaknesses of every channel. Let’s look at email, SMS, and push. …
CDP vs. MDW vs. CRM vs. CDM vs. DMP: How They Differ & How They Might Work Together
When it comes to managing your customer data, brands have many options. However, all of those options are not created equal. Let’s compare customer data platforms to MDWs, CRMs, CDMs, and DMPs. …
12 Trends a-Trending: What to Plan for This Holiday Season [with on-demand webinar]
The 2024 holiday season is shaping up to be as dynamic and turbulent as it has been in recent years, but in different ways. Knowing what to expect and proper planning can help make the best of another tough holiday season. …
5 Steps to Optimize Web Modals & Boost Visitor Engagement
Web modals are powerful, but can be irritating if not controlled properly. Here are the 5 ways to optimize web modals and boost visitor engagement while avoiding annoying people… …
B2B Brands’ Biggest Email Marketing Opportunities
B2B brands significantly trail their B2C peers in the use of most email marketing tactics and technologies, according to the inaugural State of Email Trends report from Litmus and Oracle Digital Experience Agency. …
The Future of Content Marketing: 5 Predictions
The second edition of “Epic Content Marketing” by Joe Pulizzi and Brian Piper inspired Oracle’s Chad S. White to share the five trends he thinks will drive the next 10 years of content marketing. …
