Digital Channel Strategy: Strengths & Weaknesses of Email, SMS, & Push
Roop
Devising an effective cross-channel messaging strategy starts by understanding the strengths and weaknesses of every channel. Let’s look at email, SMS, and push. …
CDP vs. MDW vs. CRM vs. CDM vs. DMP: How They Differ & How They Might Work Together
When it comes to managing your customer data, brands have many options. However, all of those options are not created equal. Let’s compare customer data platforms to MDWs, CRMs, CDMs, and DMPs. …
12 Trends a-Trending: What to Plan for This Holiday Season [with on-demand webinar]
The 2024 holiday season is shaping up to be as dynamic and turbulent as it has been in recent years, but in different ways. Knowing what to expect and proper planning can help make the best of another tough holiday season. …
5 Steps to Optimize Web Modals & Boost Visitor Engagement
Web modals are powerful, but can be irritating if not controlled properly. Here are the 5 ways to optimize web modals and boost visitor engagement while avoiding annoying people… …
B2B Brands’ Biggest Email Marketing Opportunities
B2B brands significantly trail their B2C peers in the use of most email marketing tactics and technologies, according to the inaugural State of Email Trends report from Litmus and Oracle Digital Experience Agency. …
The Future of Content Marketing: 5 Predictions
The second edition of “Epic Content Marketing” by Joe Pulizzi and Brian Piper inspired Oracle’s Chad S. White to share the five trends he thinks will drive the next 10 years of content marketing. …
Digital Marketing in 2030: Major Changes & How to Adapt [with on-demand webinar]
Big changes are coming over the next several years that will affect how digital marketers connect with and build strong relationships with their customers and prospects. …
Oracle Unity CDP Helps Brands Ring in New Year with Better Customer Experiences
The holiday season is a stress test for every B2C organization, as well as their systems. Oracle Unity, our customer data platform (CDP), passed this stress test with flying colors. …
Writing Survey & Progressive Profiling Questions that Deliver Valuable Insights
Brands are increasingly focusing on collecting more zero-party data via signup forms, profile pages, polls, and other forms of progressive profiling. It sounds simple, but creating questions and interpreting the answers can easily go wrong. …
Evolving Your Account-Based Marketing Program [with on-demand webinar]
What has worked for account-based marketing programs in the past aren’t necessarily working today. Businesses and technology have evolved in recent years, so account-based marketing practices need to evolve as well. Here’s how… …
