Pressure Builds for New US Privacy Law as State Laws Pile Up
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The American Privacy Rights Act (APRA) may establish a national comprehensive privacy law in the US. While that bill winds its way through Congress, facing revisions and uncertain passage, marketers must comply with an ever-growing list of state-level privacy laws from California, Texas, Florida, and …
Email Annotations & Schema: ‘Automatic Extraction’ & Controlling Your Preview Content
Very few brands have chosen to use annotations and schema to enhance their email campaigns’ envelope content. Now it’s being automatically applied by Gmail and Yahoo with mixed results at best. …
Voice Assistants Reading Emails: How to Create Voice-Friendly Campaigns
With accessibility and inclusive design becoming major digital marketing design trends, the emphasis on making email campaigns more voice-friendly has grown. However, doing so is not without some contradictions and compromises. …
Email Marketing Trends for 2024: Proven Essentials
These 16 email marketing technologies and tactics are considered by Oracle Digital Experience Agency’s experts to be Proven Essentials–that is, high adoption-high impact trends that every brand must master. …
AMP for Email: The Present & Future of the Standard
Launched in 2019, AMP for email promised to bring standards-based interactivity and real-time content to inboxes. However, most brands have found that reaping those benefits are impossible given the current barriers. …
The Biggest Shifts in Email Marketing Trends for 2024 [with on-demand webinar]
Oracle Digital Experience Agency experts explore the biggest changes in the adoption and impact of various email marketing trends, based on our fifth annual survey. …
When to Use Retina Images in Emails and When to Avoid Them
Marketers should use retina images in their emails only when it creates a significantly better experience in terms of readability or impression. Get a better idea of when this is by reading more. …
Unlocking the Benefits of a Customer Data Platform [with on-demand webinar]
Organizations can face many challenges in getting a CDP implemented, including confusion around exactly what a CDP is, understanding the most popular and powerful CDP use cases, and getting buy-in from all stakeholders. …
Mastering Retargeting: 5 Essential Strategies for Digital Marketers
During my more than two decades working with clients, I’ve identified five indispensable practices that can help you elevate your retargeting game. Let’s discuss each of them. …
A/B Testing vs. Multivariate Testing: Which Is Better for Your Website?
Learn whether you should be A/B testing or multivariate testing to properly optimize your website. …
