Category: Oracle NetSuite

Find out what identity (ID) resolution is, how it helps unify customer identities to enhance personalization and engagement, and how a CDP enables identity resolution for better customer insights and targeted marketing …

No-code email builders can help you cut costs. However, from an accessibility perspective, these platforms can carry substantial legal risks for brands that shouldn’t be overlooked. …

Oracle Digital Experience Agency experts explore the biggest changes in the adoption and impact of various email marketing trends, based on our fifth annual survey. …

Our fifth annual survey of our digital marketing and communications experts reveals some bleeding edge trends in email marketing that may be opportunities…or misadventures. …

These are the marketing books we find ourselves recommending most often to the hundreds of digital marketing and communications experts here at Oracle Digital Experience Agency. …

The customer experience is undergoing a dizzying evolution that’s disrupting the status quo like never before. Here are the biggest disruptors and how to adapt. …

How many of these are true for your brand? Any one of these is an indicator it may be time to reassess your email accessibility. Two or more is an indicator it’s definitely time. …

The back-to-school season, Labor Day, and Halloween represent great opportunities to better align with your ever-changing customers before heading into the all-important holiday season. …

Which is the right sender name: Brand or Person? Some brands are feeling the pressure to use people’s names, but if that’s done in the wrong way, this tactic can cause a number of problems. …