Category: Oracle NetSuite

Oracle Digital Experience Agency experts explore the biggest changes in the adoption and impact of various email marketing trends, based on our fifth annual survey. …

As brands excitedly explore ways to deploy AI and ML to improve their omnichannel experiences, they’re quickly discovering serious limitations because of how scattered their customer data is. The solution is a customer data platform. …

Offering the biggest reward for the least risk, these 7 email marketing tactics and technologies are rated as low adoption but high impact by our digital marketing experts. …

Our fifth annual survey of our digital marketing and communications experts reveals some bleeding edge trends in email marketing that may be opportunities…or misadventures. …

The ripple effects of the holidays can be felt well into the New Year. Let’s talk about ways to reduce the negative impacts and boost the positive impacts of these post-holiday issues through smart marketing and other strategies. …

Leveraging holidays, seasons, and other special occasions can give your emails a timely (and sometimes quirky) edge. To inspire you, we’ve pulled together some of our favorite subject lines from 2023 that do just that. …

With extreme weather events like blizzards, hurricanes, and wildfires becoming much more common, brands need to be better prepared to send their customers messages to help them both prepare for these events and stay informed afterward. …

What to test and which victory metric to use, plus 10 benefits of website testing and marketing optimization. …

Get answers to pressing email deliverability questions about Apple’s Mail Privacy Protection, Link Tracking Protection, Gmail pre-fetching, the retirement of email accounts by inbox providers, and more. …

Three major digital marketing trends are causing brands to increase their focus and investments on email, SMS, loyalty, and other marketing channels where they have the most control over building and reaching their audiences. …