Optimizing Retail Results Through Analytics and Data
Amber Hovious
In today’s fast-paced retail environment, gut feelings and guesswork are no longer enough to make effective business decisions. Success belongs to retailers that harness the power of data, turning insights into action to elevate customer experiences, streamline operations, and maximize profitability. Luxury U.K. brand Selfridges …
Immersive Technologies Help Retailers Boost Conversions and Reduce Returns
Kosta Popov
Visuals are crucial in retail, with many brands looking for new ways to effectively demonstrate their products. Immersive technologies like 3D visuals and augmented reality (AR) are revolutionizing the shopping experience, helping retailers drive sales and minimize returns. Let’s explore how these innovations make a …
Kirkland’s to Rebrand as ‘The Brand House Collective’ Under Beyond
Marie Albiges
Home decor retail chain Kirkland’s announced Tuesday it is rebranding to The Brand House Collective as part of its ongoing transformation and association with Beyond Inc, whose portfolio includes Bed Bath & Beyond, Overstock, and Buybuy BABY. Beyond acquired the rights to Kirkland’s IP and …
From Influence to Intelligence: The Rise of AI-Driven Creator Commerce
Brian Klais
As retail navigates macroeconomic headwinds, platform disruption, and increasingly cautious consumer spending, a new dynamic is emerging: creators are evolving into strategic commercial collaborators, not just storytellers. Supercharged by artificial intelligence (AI), creators are rewriting the rules of affiliate and brand partnerships, becoming leaner, smarter …
Why Retailers Are Adopting ‘Positionless Marketing’
JaNiya Arrington
Ninety-four percent of retailers are currently using artificial intelligence (AI) for tasks such as data analysis, personalized messaging, and content creation, among others. This was just one of the findings revealed in the recently released report, AI and the Future of the Retail Marketer, produced …
At Home Files for Bankruptcy Amid Tariff Challenges
Joe Keenan
At Home, a popular home goods retailer with 260 stores across 40 U.S. states, has filed for bankruptcy, citing the backdrop of tariff increases and a slowdown in consumer spending. The Dallas-based company announced Monday that it had entered an agreement with its lenders that “will eliminate …
How AI Is Empowering the Positionless Marketer to Do More, Faster
Ashley Edmondson
Join our expert panel to explore how leading retailers, including Sephora, are using AI to personalize customer experiences, optimize promotions, and drive ROI — all while embracing the future of “Positionless Marketing,” where marketers transcend traditional roles to become strategic, cross-functional powerhouses. …
Walmart, Starbucks Roll Out AI Assistants
Walmart announced last week it has launched a new artificial intelligence assistant called “Sparky” that will summarize product reviews, offer recommendations and help shoppers plan purchases. Separately, the global coffee chain Starbucks unveiled a generative AI assistant for baristas that will allow employees to ask …
Aldi Announces Price Cuts Across Hundreds of Items
Retail stores and grocers are cutting prices and offering a bigger assortment of low-cost products to attract shoppers who are pulling back on spending in the face of an uncertain economy. Aldi, widely known as a budget-friendly grocery chain, announced last week that it’s cutting …
How to Use Brand Partnerships to Boost Loyalty Program Engagement
Brad Jashinsky
The plethora of brand loyalty programs have led to an engagement challenge for marketers as many customers don’t stay as active members for long after sign-up. Gartner’s 2024 Consumer Omnibus Survey found that 79 percent of consumers did not actively use all of the loyalty …
