Ames Watson Exec on Technology, Strategy and the Evolution of Retail Marketing
JaNiya Arrington
In this video interview, Alexandra Mason, vice president of portfolio marketing at Ames Watson, a private holding company that owns Lids among other retail brands, discusses the evolution of retail marketing and technology’s influence on marketing strategy. In addition, Mason shares advice for aspiring marketing …
Gen AI and the Top Fraud Trends Retailers Can’t Ignore This Holiday Season
James Bruni
As retailers leverage online shopping options for busy customers this holiday season, they’re finding that industry-wide, sales are up (and continuing to rise), and the industry is expected to exceed $6 trillion in sales this year. Across all shopping channels, from in person, to picking …
Optimizing Dark Stores: Leveraging Dark Deliveries for Enhanced Efficiency
Hansel Oh
Today, it’s not uncommon for consumers to expect next-day delivery. Amazon.com’s groundbreaking two-day shipping has now evolved into one day or same day. And once you go there with your customers, it’s hard to go back. The repeatedly raised bar of consumer delivery expectations keeps …
FTC Bans Fake Reviews: Key Implications for Retailers
Pete Potente
The Federal Trade Commission (FTC) has introduced a new rule banning fake reviews and testimonials, aiming to enhance transparency and trust in the retail industry. This rule is set to reshape the landscape of online reviews, with significant implications for consumers and businesses alike. The …
2024 Retail Technology Report
emacmullen
In this rapidly evolving retail landscape, technology is no longer a luxury — it’s a necessity. Total Retail’s 2024 Retail Technology Report provides a comprehensive analysis of how leading retail organizations are leveraging technology to optimize operations, enhance customer and employee experiences, and drive business …
Salt Life to Close Retail Stores Following Bankruptcy Auction
Joe Keenan
Dozens of Salt Life retail stores across the country are closing following the company’s recent purchase. Hilco Consumer-Retail Group, one of the new owners of the brand, announced Tuesday that it will be closing all 28 retail locations. Liquidation is underway as new ownership plans …
What PepsiCo’s pepviz Data Initiative is Learning About Gen Z Shoppers
In episode 465 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ellen Webb, vice president of shopper analytics and insights at PepsiCo, a global leader in convenient foods and beverages with a portfolio of more than 500 brands. Listen in as Webb provides an overview …
Retail Media Networks Are a Must for Today’s Retailers
Gil Phipps
Remember the days when brands only needed to advertise on a handful of TV channels, in print newspapers and magazines, and that was enough? These were the primary media for brand building for generations. However, with the decline of print media and the explosion of …
Sam’s Club Boosts Starting Pay to Keep Pace With Costco
Sam’s Club will raise pay to incentivize workers to stay with the company — and not jump ship to Costco. Sam’s Club, the membership club arm of Walmart, will increase its minimum wage to $16 starting in November from $15 an hour. It will also …
TikTok’s E-Commerce Success: The Power of Social Media In-App Purchasing
Joe Kwong
In the competitive world of social commerce, TikTok has emerged as a leader by perfecting the art of a seamless in-app purchasing experience. As platforms like YouTube and Pinterest race to replicate this success, their ability to enable users to discover, engage with, and purchase …
